Program for the transformation of CCIs and the acceleration of industrial innovation in Spain
The CCIs are the engine of economic and social development, but they carry a series of deficiencies that impede their evolution. It is necessary to structure and strengthen the sector by providing it with specialized resources, creating connection platforms and training professionals to grow competitively. The SNIC intends to generate the instruments that allow the processes of cross-innovation to be accelerated, contribute to territorial cohesion, improve the resilience and productive capacity
National
Spain
Galicia, Murcia, Cartagena, Valencia, Cataluña, País Vasco, Asturias, Cuenca
It addresses urban-rural linkages
It refers to other types of transformations (soft investment)
No
No
Yes
As a representative of an organization, in partnership with other organisations
Name of the organisation(s): FAD Fomento de las Artes y del Diseño Type of organisation: Non-profit organisation First name of representative: Mónica Last name of representative: Bonafonte Gender: Female Nationality: Spain Function: CEO Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Pl. de les Glòries Catalanes, 37-38 Edificio Disseny Hub Barcelona Town: Barcelona Postal code: 08018 Country: Spain Direct Tel:+34 630 76 47 43 E-mail:dgfad@fad.cat Website:https://www.fad.cat/es
Name of the organisation(s): Red Española de Asociaciones de Diseño Type of organisation: Non-profit organisation First name of representative: Uqui Last name of representative: Permui Gender: Female Nationality: Spain Function: Chairwoman Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: C/ Juan Verdaguer 16 Town: Valencia Postal code: 46024 Country: Spain Direct Tel:+34 630 07 14 25 E-mail:presidencia@designread.es Website:https://designread.es/
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Yes
New European Bauhaus or European Commission websites
The SNIC is a national action programme for the advancement and development of CCIs based on creative capacity and innovation, to promote the development of new social models and new products, processes and services. It seeks to connect the transformative capacity of designers, architects and artists with the production capacity of industry and public administrations in favour of a more inclusive, sustainable, resilient and digital society.
Despite the fact that CCIs are key to fostering the growth of other sectors in times of crisis, generate greater added value, offer greater gender equity in employment and contribute to youth employment, CCIs have some important barriers that impede the exploitation of CCIs as an industry, among them:
- Difficulty in accessing specialised physical and digital resources.
- Lack of connection between CCI actors.
- High rate of self-employment or micro-SMEs.
- Lack of mechanisms to identify emerging projects with scalable potential.
- Difficulty in tackling new strategic transformation challenges in a context of technological disruption and major changes in consumption models.
- Lack of knowledge of the transformative potential of CCIs to contribute to the evolution of other industrial and service sectors.
The SNIC aims to generate activity Nodes in different territories that promote local development under these premises, and that are connected to each other through an online platform, to transmit acquired knowledge, experiences and successful cases of interaction with other productive sectors.
The network of Innovation Nodes are interconnected creative communities that are conceived as spaces for thought, cooperation and connection between professionals and students, to work on business and social challenges. They are propositional spaces for the generation of new models and initiatives for cultural production and consumption, and for this they must have physical and digital spaces for development.
RECONNECTION
COCREATION
DIGITALIZATION
TRANSMISSION
INNOVATION
The aim of the project is to create a statewide network of innovation nodes or creative communities to support the current transformation needs and challenges faced by companies in different productive sectors and to create synergies for the creation of new production models based on sustainability. These new relationships will arise with the implementation of new interconnection processes and systems, where all the agents involved will work individually in the different nodes and collectively, generating common exportable and replicable projects.
These nodes are conceived as a network to promote the new economy based on the cultural and innovation-driven movement that guided the original Bauhaus, adapting it to the needs of 21st century society, which is particularly concerned with, among others, respect for the environment, health and energy efficiency. The aim of the New Bauhaus is to make beautiful what is also energy efficient and environmentally friendly.
A digital platform will be created that will enhance the innovation processes required for industrial transformation and the drive towards sustainable production. It will make it possible to generate production networks made up of a large number of small and medium-sized production companies that will constitute a new, far-reaching industrial fabric that can be activated in a coordinated manner in the face of new challenges. The creation of this meeting point should favour the activation of networks of agents and production chains in times of emergency.
In Spain, there is no previous record of the existence of a network of these characteristics, where the most creative sectors converge with other productive sectors and generate projects under sustainability criteria. In other words, where many creative agents join forces and become involved in the production chains of other industries, generating more sustainable products and services.
This project is based on the philosophy of participatory knowledge for the common benefit and for this, the involvement of creative agents of culture will be key to the transmission of inter-sectorial, inter-regional and inter-generational values, as well as fostering social relations and creating reference projects where the principles of good design have a place.
The SNIC itself is a networking project designed with a proactive perspective, so that different types of people and professionals can participate and contribute their vision and experience to provide solutions to current social challenges. With the new creation technologies, the physical spaces where the nodes are located will be transformed into hybrid meeting places (physical and digital) equipped with tools where dispersion will be transformed into a strength of dynamism and multidisciplinarity, and where technologies will be made available to users to transform their design, conception, production and exploitation models, but also where technology will be key to the circularity of products and their life cycles.
The strategic programme presented here is conceived with the firm purpose of developing and promoting the main instruments to enhance the value of culture and creativity as levers of industrial transformation, facilitating the inclusion of more sustainable and resilient technologies and processes of creation and production, connecting the different agents of the associated value chains in order to work towards common sustainable development.
Create spaces for the relationship between creative disciplines and business, integrating other disciplines such as technology, technology and business. disciplines such as technology, business and social disciplines, identifying benchmarks and good practices in relation to competitive production models, or encouraging the tackling of social and business challenges with the involvement of the end user, are some of the objectives of the SNIC.
The current model of industrial production will give way to a model based on creativity and innovation. This new model must be able to connect creativity, culture and production to promote the development of new social models and new products, processes and services that are more aligned with the United Nations SDGs; in other words, to connect the transformative capacity of designers, architects and artists with the production capacity of industry and public administrations in favour of a more inclusive, sustainable, resilient and digital society.
In this sense, the digital platform proposed in the SNIC will allow easy access to any type of person and will be designed under the principles of inclusive design that mark the current canons of creation, taking into account the use of the digital product without limitations. The new scenario created by digital technologies makes it possible to implement systems that strengthen and improve the user experience of the platforms, attending to all possible needs and taking into account all types of users. Thus, the transfer of knowledge that will be carried out through the platform will also be fundamental, connecting rural and urban experiences and putting them on the same level of interest.
The SNIC will favour access to the creative services offered by the CCIs by other productive sectors, which need innovative processes and mechanisms to reach new clients, fulfilling the objectives of inclusion and accessibility at all levels as a model of good practice. The connection between CCIs and other sectors facilitates the use of the value chain and own resources, increasing productive capacity and always taking into account the social dimension of each and every one of the actions that are developed. Design has the capacity to transform existing resources, reuse them and make products and services more inclusive, and this results in a substantial improvement in the lives of users.
The main value chain on which the SNIC has an impact is the CCIs. Companies and agents operating in the field of design and visual arts, performing arts and artistic creation, architecture, video and cinema, software and video games... Secondly, the project has an impact on related industries such as education and science, tourism, health and sanitation, food, energy and environment, mobility, leisure... Thus, all industries in all economic sectors will benefit. Through the restructuring programme proposed with the SNIC, the design and creative industries will be in a position to work with public and private entities that want to address disruptive innovation, both in terms of societal challenges and business challenges, including prototyping.
The creative community will work with citizens in the processes of social innovation, incorporating different visions in the reflection process and promoting holistic and integrated solutions. Professionals from the fields of sociology, technology, architecture and design will work with citizens in the conception of new models of coexistence that take into account intergenerational relations and the needs of equity and social inclusion in order to propose concrete solutions for public space, equipment and policies related to people's wellbeing. The interrelation between artists, designers, architects, engineers and citizens will be encouraged in face-to-face and virtual actions and activities, integrating the rural environment to avoid the relocation of opportunities.
The result of this process must be the creation of products and services for all people, based on the reuse and exploitation of existing resources (human and material) in order to improve the lives of citizens at all levels; people who, ultimately, are the users and the main beneficiaries of the result of these new forms of creation.
The entities that promote the SNIC are READ, the Spanish Network of Design Associations formed by thirteen design associations in Spain, and FAD Fomento de las Artes y del Diseño. The SNIC is a bottom-up project, which arises in the territories and is raised to the national level with the main objective of exchanging knowledge and extending it, as a good example of collaborative practice, through a common connection platform that will provide a solution to the social challenges we have in the country and will generate projects of an intersectoral nature.
The creative nodes must have a minimum structure to support the activities and projects that are developed, with specific support from local governments, companies, associations, technology centres, etc. Examples of this are the City Council of L'Hospitalet which supports the Creative Node of Catalonia, the Xunta de Galicia which is the main partner of the Creative Node of Galicia, La Laboral Ciudad de la Cultura which supports the Creative Node of Asturias or Las Naves, the Centre for Social and Urban Innovation of Valencia, which is a partner of the Creative Node of Valencia.
In addition, there are multi-territorial agents that will support each of these nodes, such as INDRA/ MINSAIT, EURECAT and Esade. The Ministry of Culture is also aware of the project and contacts are being made with other national entities representing other CCI disciplines other than READ and FAD. For the identification and concretisation of social challenges and the activation of solutions, as well as to promote the empowerment of young people and their involvement in social change, SNIC will count on the collaboration of ASHOKA.
The project is connected to Europe because READ is part of BEDA and FAD is a partner of the New European Bauhaus. In addition, the SNIC also seeks to connect with European creative nodes, which would allow the internationalisation of Spanish CCIs, and the participation in projects of common interest
The entities that promote this initiative, READ and FAD, represent design in all its specialities (strategic, digital, graphic and visual communication, industrial and product, interiors, spaces and fashion) as well as art and craft professionals. In the SNIC working group there are specialists in the field of teaching, user experience, design, development of new materials, circular economy, implementation of new methodologies and creative processes, project management, cultural managers... Each and every one of them brings value to the proposal, and the interaction between all these people and the transfer of knowledge from these different fields has allowed the creation of this networked co-creation system.
An important objective for the functioning structure of the SNIC is the integration of other national bodies and entities that will enable the project and increase its value, expressing the internal cohesion of the CCI sector. This will involve organisations from the fields of film, music, video games, illustration, audiovisuals, etc.
The working group has been meeting regularly, in person and online, since March 2021 and is currently made up of around twenty people with different profiles. It has worked collaboratively on several working documents and on the creation of instruments to help measure the sector and the resources available to it. In addition to pooling existing work tools to materialise some of the SNIC's objectives. In October 2022, at the 10th National Design Meeting held in Pontevedra, a working group was created to share the current status of each Creative Node and there was interest from other territories in joining the national project
Through the physical and digital infrastructures proposed, a functional programme that contributes to the restructuring of the CCIs as a key and strategic transversal economic sector for Spain, with projection to Europe, will be updated. The SNIC is conceived with the firm purpose of developing and promoting the main instruments to value culture and creativity as levers of industrial transformation, facilitating the inclusion of more sustainable and resilient technologies and processes of creation and production, connecting the different agents of the associated value chains in order to work towards common sustainable development.
In this area, the design and development of a central technological proposal is proposed which must be disruptive in its functionalities compared to the usual models of the sector. The technological platform that will include communication channels, the business acceleration platform, the generation of immersive content, etc., is a clear element of innovation.
It is about turning the sector upside down. A product conception from scratch, including all the cutting-edge technologies required to make this paradigm shift, but from a different perspective, where usability is the sole focus of the project, bringing about a change in the conception and use of these solutions that constitutes a disruption in the sector.
The digital platform will connect all CCIs with each other, consolidate multi-regional production chains, enhance the value of creative talent, generate new market opportunities and drive the innovation of sustainable and resilient products and services. The use of disruptive technologies (IoT/Sensor, Artificial Intelligence/Machine Learning, Blockchain or immersive experience technologies (UX, UI, VR, AR) will enable CCIs to leapfrog their capabilities. Also Open Source technologies, which allow the end user to use the source code of the programme as part of the philosophy of participatory knowledge for the common benefit.
By the nature of our proposal, the possible scale of activities is local, regional, national and European. In fact, due to the high strategic value of this programme and its significant impact on competitiveness, sustainable growth and value creation, it aspires to become an IPCEI (Major Projects of Common European Interest).
The feasibility and effectiveness of the model will be tested, learning from it and adjusting it to generate a scalable model that could be implemented in new regions. Each creative node will have an independent structure and operation, due to the particularity of each location and the characteristics of these regions in terms of available resources, business concentration, notable industry, types of professions, needs to be covered, etc.; but it will work under common criteria and objectives that will also allow the generation of projects and social challenges within the network and the transfer of this acquired knowledge, at all levels, through the digital platform. An instrument that transcends the local-regional-national level and reaches the international level, and that allows an immediate connection between the nodes and the rest of the agents that would participate in the common challenges, facilitating the valorisation and internationalisation of the Spanish CCIs.
The digital environment will include a procedure for accrediting compliance with the SDGs, with the aim of identifying the current status of companies and professionals in the sector and promoting their adherence to initiatives for the fulfilment of these goals. CCIs are influential sectors and their commitment to this global roadmap will generate a natural transfer of values to all other sectors and to citizens. The indicators collected in this sense will make it possible to design policies aimed at changing consumption and production habits in order to achieve a transformation towards a socially responsible country.
Each creative community works in its own territory and tries to promote the initiative, obtain the support of entities and companies and generate instruments that allow the mapping of the sector, to know the needs that exist, to share resources, etc. All individual actions (reports, research results, etc.) are shared and the knowledge and experience acquired in each region is passed on, so that less advanced regions can take advantage of the content generated. Decision-making on the SNIC is consensual among the parties involved, but the Creative Nodes act independently.
The representatives of each Creative Node and the top representatives of the two entities driving the SNIC meet periodically to share individual progress and activate the development phases of the national system: formulation of social challenges, creation of common projects, design of the digital platform and securing the support of other national entities to back the project, so that the CCI sector is fully represented.
The project has a multidisciplinary, multi-territorial, multi-agent, public-private, urban-rural approach. Collaboration between regions generates wealth and enables the pooling of capacities. The SNIC seeks the enrichment of all regions through collaboration between them. Innovation is only possible through the interaction between diverse agents who combine their specific capabilities. that bring together their specific capabilities. For this reason, the SNIC brings together the interests and capabilities of governance, thinking, creation and production systems through collaborative work. Furthermore, it aims to stimulate the creative fabric in rural environments in order to contribute to reversing the situation of population loss and imbalance of wealth generated in the context of "empty Spain".
Security-cybersecurity: In any digital transformation process, cybersecurity is a basic pillar. The necessary hyper-connectivity in the digital transformation, as well as the The necessary hyperconnectivity in digital transformation, as well as the incorporation of IoT devices, leads to a large increase in the area of exposure to cyber-attacks, and therefore new attack vectors appear that are exploited by cybercriminals to fraudulently access systems and business and personal information. Cybersecurity is an important element of the programme. The design of the platform supporting the project will be carried out from its conception (Cybersecurity by Design). Cybersecurity requirements will be applied to both technologies and processes. Basic and advanced cybersecurity services will be designed that can be provided to the different actors in the sector, specifying the use cases, threats, risks and vulnerabilities in each case and each organisation.
Scarcity of resources: the increasing lack of natural resources around us and the immediate need to preserve the environment, leads to the development of new production models based on the circular economy, recycling of materials and the use of less polluting technologies. SNIC drives creative processes that allow us to maintain ecosystems and gain in quality of life.
Depopulation: The SNIC is a nationwide system of relations that enables the connection between the urban and the rural, favouring that those less populated areas can also access the services and resources that the network of nodes can provide to the different productive sectors. The transfer of knowledge will generate business opportunities in less favoured environments.
A multi-year timetable has been created and the project has been divided into five phases: 1) definition and design 2) development 3) implementation 4) launching 5) monitoring. Some of the results expected to be achieved are:
- Accelerate the digitisation of the entire value chain of the CCIs and connect them with the rest of the sectors.
- To transfer the knowledge acquired among the creative communities involved in this programme, and also to the rest of the sectors and areas concerned, in order to be able to replicate the proposal and obtain the greatest social and economic impact.
- Facilitate access to and transfer of knowledge between the CCIs and other related industries, in order to generate solutions and reference projects.
- To articulate a multi-territorial network with impact in different autonomous communities that guarantees equity and accessibility between the different creative ecosystems.
- Accelerate energy efficiency, the improvement of the sustainability of its process or product, the decarbonisation of industries, the facilitation of mechanisms that articulate the circular economy, the better use of resources or the digitisation of the entire value chain of the CCIs.
- Promote social awareness of the SDGs and their fulfilment as part of the transformation of the CCI sector.
- Increase employment generation in CCIs by around 5%, improving the economic solvency of beneficiaries as well as promoting market growth.
- Increase the annual patent volume by around 30%, contributing to an industrial culture of creation and development.
- Facilitate the social and territorial cohesion of these industries by generating competitiveness tools that cooperatively benefit the entire industrial and business fabric of the CCIs, which are mainly made up of SMEs.
