New European Bauhaus Prizes 2023

Concept category

Identify the award category for which this concept is being submitted
Regaining a sense of belonging

Email user
mariannhendrikson@gmail.com

Basic information
Concept title
A nostalgic porcelain lamp

Full Concept Title
A nostalgic shaped lamp with a technical twist

Please provide a short, catchy description of your concept to be used in communication towards the public
Egg lamp is inspired by the Soviet brand Estoplast’ s production which played a huge role in the Soviet Union. The lamp’ s technical solution enables the combination of several lamps to create light chains of various lengths. It has been made using the principles of slow design which is an anti-consumer culture movement to encourage repairing and lengthening the lifetime of products. The visual language is kept timeless so that the lamp would provide aesthetic value in the future as well.

What was the geographical scope of your concept?
National

Where was your concept implemented?
Member State(s) and Western Balkans
Estonia

If relevant, insert names of region(s)/municipality(ies) involved
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Does your concept address mainly urban or rural issues?
Mainly urban

Does your concept refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to a physical transformation of the built environment (hard investment)

Has your concept benefited from EU programmes and/or funds?
No

Has your concept won an EU prize with a monetary value awarded?
No

On whose behalf are you submitting the application?
As an individual
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
In case my concept is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my concept in the channels of the European Commission
Yes

How did you hear about the New European Bauhaus Prizes?
From my school: Estonian Academy of Arts

Description of the concept
Please provide a summary of your concept.
Egg lamp - slowly designed uniqueness

The round shape and bright colours are inspired by Estoplast, a company that has a nostalgic effect on almost every Estonian, as they produced the most commonly used household plastic and electric devices in the Soviet Union. Egg lamp’ s technical solution enables the combination of several lamps to create light chains of various lengths for different scenarios. This allows the user to complement their lamp at their own pace. By making knots in the cable or experimenting with colours, everyone can create their own lamp with desired characteristics.

The idea of the Egg lamp came from a wish to design a lamp with an unnoticeable cable. Overtime, the idea transformed into a hanging lamp with a cable that does not have to be hidden, rather celebrated as a visually charming connector of domes.

The lamp has been made using the principles of slow design: each dome is unique - they have been casted one by one and finished by hand. During the design process, it was also taken into account that the lamp should be of good quality and inheritable. Thus the visual language is kept timeless so that the lamp would provide aesthetic value in the future as well. The construction of the lamp is modular and offers different colour and length combinations depending on the interior.

Technical solution:
A cable is connected to each lamp dome, which is connected to a lamp socket (E14), that can be joined by twisting to another lamp dome. Light source compatible with the lamp is G4 12V LED.

Please indicate the main themes of your concept with 5 key words.
Slow Design

Please indicate the main themes of your concept with key words
Nostalgia

Please indicate the main themes of your concept with key words
Smart Technical Solution

Please indicate the main themes of your concept with key words
Modularity

Please indicate the main themes of your concept with key words
Uniqueness

Please give information about the key objectives of your concept in terms of sustainability and how these have been met. Please highlight how the concept can be exemplary in this context.
The concept of the Egg lamp is sustainable since the modularity and timeless look encourages people to relocate or change their lamp on their own instead of buying new ones when they get bored. You can use only one lamp or several to create different light chains for different scenarios. The material of the lamp - porcelain - is also sustainable. It is a material that has been used for a veeery long time, because it is of very good quality and can even be repaired if broken. In Japan, there is a technique called "Kintsugi", which means that broken porcelain can be fixed and embroidered with gold which makes the products even more valuable. It means that the more you repair a product, the more people value it and want to keep it. The egg lamp has also been made so that the porcelain can be fixed and cables replaced if necessary.
The lamp shows that people should lengthen the lifetime of products and think about that before buying products.

Please give information about the key objectives of your concept in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the concept can be exemplary in this context.
Nowadays, it is so easy to go to a store and buy a new lamp, but the Egg lamp is meant to be so beautiful and unique that the user simply does not want a new one. Instead, the construction of the lamp invites the user to change it themself: add lamps or take away. People like developing and changing things: the Egg lamp allows it.
The round shape is generally pleasing to people. It comforts them and reminds them of safety and softness. People want to touch round things and looking at them calms the mind.
The visual side of the lamp is meant to be timeless, so that it would never go "out of fashion".
The lamp shows that it is useless to waist time following short-time trends, because that is not sustainable in any way.

Please give information about the key objectives of your concept in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the concept can be exemplary in this context.
Since the lamp is modular, the user can complement their lamp chain over time. The user can start with only one, and add more lamps in their own pace. That makes the price of the lamp affordable for a wider range of people.

Please explain the way citizens benefiting from or affected by the concept and civil society have been / will be involved in the concept and what has been / will be the impact of this involvement on the concept.
The lamp was inspired by the Soviet brand Estoplast which played a huge role in the Soviet Union when all the shelves at stores were empty and they were basically the only local company that provided people with lamps and other household plastic products. The Egg lamp brings back the nostalgia of living at the Soviet Union and makes people thankful for the world of opportunities we live in now.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and development of the concept. Please highlight what the added value of their engagement was
The lamp was designed in collaboration with the representatives of Estoplast and the teachers at Estonian Academy of Arts.
My teachers helped me with the techinacal solutions of the lamp and Estoplast provided me with information about the brand's past and importance in the history.

Please explain which disciplines and / or knowledge fields were reflected in the design and development of your concept. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
The design process was in collaboration with ceramic's and industrial design departments at Estonian Academy of Arts. It was extremely valuable to me to collaborate with ceramic's department since it was my very first time in that field and it ended up being a huge part of my end product. Product design and ceramic's is a very interesting combination because one is more practical and the other one more free and emotional. This project was like a mixture of both.

Please explain the innovative character of your concept when compared to mainstream actions in the field of the concept.
The Egg lamp is modular and made of porcelain. As far as I know, there are no such lamps on the market. It is a combination of nostalgia and uniqueness but with a techical twist.

Please which elements of your concept could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
1) It is important to teach people over all to not buy too much things, but rather value and take care of traditional and unique products.
2) It is important as designers to not design things for only one time uses
3) Modularity is already used in many fields (furniture, houses etc) but can also be used for other fields

Please explain what kind of global challenges the concept addresses by providing local solutions
How to stop over-consuming? By using traditionally made products and lengthening the lifetime of them by taking care of them and repairing them.

Please attach the development plan of your concept. This plan should detail the plans you have for the further development and implementation of your concept, with a particular attention to the steps envisaged in the year following the application. The plan should also include envisaged results and benefits from the concept for direct and indirect beneficiaries. The results and benefits should be specified in relation to the objectives of the concept, and to what is expected in the context of the respective category

Development plan (1).pdf
Please attach at least one high resolution image or visual representation of your concept to your application.
If you would like to upload additional documentation, please upload or write below
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By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed concept has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the concept, initiative, and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their concepts, concepts, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted concept, concept is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes