New European Bauhaus Prizes 2023

Initiative category

Identify the award category for which this initiative is being submitted
Regaining a sense of belonging

Email user
kike@studioapart.es

Basic information
Initiative title
Que pasi !

Full initiative Title
Promoting neighbourhood business humanizing and personalizing the proximity commerce

Please provide a short, catchy description of your initiative to be used in communication towards the public.
Help local merchants with design strategies to be resilient against the competition of large businesses and online marketplace, so as not to lose the history and identity of the neighborhood. Make consumers aware of the importance of neighborhood businesses by humanizing businesses with personal stories.

What was the geographical scope of your intiative?
Local

Where was your intiative implemented?
Member State(s) and Western Balkans
Spain

If relevant, insert names of region(s)/municipality(ies) involved
Ayuntamiento de Barcelona, Design Hub Barcelona, BAU design college of Barcelona, Studioapart Design

Does your initiative address mainly urban or rural issues?
Mainly urban

Does your initiative refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your initiative benefited from EU programmes and/or funds?
No

Has your initiative won an EU prize with a monetary value awarded?
No

Does your initiative has a minimum level of maturity? The minimum level of maturity is exemplified by stakeholder/ initiative promoter commitment to implement the initiative in practice and a clear methodology /approach.
Yes

On whose behalf are you submitting the application?
As individual(s) in partnership with organisation(s)
If you are submitting this intiative as part of a group, please provide the contact details of the other individuals or organisations
- First name: Enrique
  Last name: Macias
  Gender: Male
  Please describe the type of organization(s) you work in partnership with: BAU design school of Design, University of VIC
  Studioapart
  Nationality: Spain
  Function: Design Director
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Calle Mestres Villà, 76, bajos
  Town: El Masnou
  Postal code: 08320
  Country: Spain
  Direct Tel: +34 644 34 35 30
  E-mail: kike@studioapart.es
  Website: http://www.studioapart.es
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
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In case my initiative is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my initiative in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
Social Media

Description of the initiative
Please provide a summary of your initiative
The objective is to develop a research work applied to the nearby commerce of l'eix Horta in Barcelona that contributes to detecting the agents of change in our paradigms of consumer brands for technological innovation, climatic emergencies and extraordinary conjunctions with the pandemic. It is about asking questions and donating some answers that facilitate the adaptation of the small business sector to the habits of consumables.

The research pursues to generate a document of strategies to be applied to the different spheres that intervene in the phenomenon of commercial interchange, assuming design as a fundamental creative instrument and understanding innovation as the engine of transformation.

This research project will be enriched by the multidisciplinary and transversal natural forest, involving a group of students from the BAU Design School from Barcelona, merchants and people from the neighbourhood of Horta with their own traditions and urban and social identity.

The project was tutored by professors Nadia Speranza and Kike Macías. It is a project was structured mainly in 3 phases:

1. Analysis and conceptualization
2. Research and field work applied to the commercial and consumer sectors.
3. Management of the information and proposal for the project's development.

The result of the research work is several proposals plus a Guerrilla Marketing action where users and merchants interact to boost their participation.

The objective of the action is to show the human part of the merchants and the relevance of local commerce with an essential network in the environment of the neighborhood's identity.

By making consumers aware of the personal stories and weaknesses of local businesses compared to large businesses, such as hours and prices, it is possible to stimulate local and respectful consumption.

Key objectives, .-expose the human side of the trade.
.- make consumers aware of the importance of local commerce.

Please indicate the main themes of your initiative with 5 key words.
.-expose the human part of proximity commerce

Please indicate the main themes of your initiative with key words
.-make consumers aware of the importance of local commerce.

Please indicate the main themes of your initiative with key words
.-make the neighborhood shops known to the neighbors

Please indicate the main themes of your initiative with key words
.-promote local trade

Please indicate the main themes of your initiative with key words
.-link design to local businesses as a competitive strategy

Please give information about the key objectives of your initiative in terms of sustainability and how these have been/will be met. Please highlight how the initiative can be exemplary in this context.
In terms of sustainability, it is related to local trade and social sustainability, providing a business network that is linked to the neighborhood and the city to maintain its history and identity.

Please give information about the key objectives of your initiative in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the initiative can be exemplary in this context.
The project has a part of design thinking and analysis. Obtaining several proposals and executing a proposal in the form of a Guerrilla marketing action where different communication elements have been designed, such as Tote bags, pins, graphic images, illustrations, maps, contributing design to local businesses that cannot hire these services.

Please give information about the key objectives of your initiative in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the initiative can be exemplary in this context.
The proposal is inclusive, involving merchants and users.
Most of the merchants are older people who do not have access to technology or understand it as strategic element for their survival in the market.
The inclusion is based on adapting the design as a strategy and as a tool for this user profile.

Please explain the way citizens benefiting from or affected by the initiative and civil society have been/will be involved in the initiative and what has been/will be the impact of this involvement on the initiative
The benefits for users are the perseverance of the identity of the neighbourhood, the resilience of local businesses, and the promotion of the circular economy through local commerce.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the initiative.
Los stakeholders incluidos son varios, desde los alumnos de la universidad, la universidad de diseño, el ayuntamiento de barcelona, el museo del diseño, Design Hub Barcelona, los vecinos que participan en la acción.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your initiative. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
.-design thinking, research, spatial design, graphic design, product design, academic.

Please highlight the innovative character of the initiative, when compared to mainstream actions in the field of the initiative
Innovation applied to design methodologies to solve problems in the commercial axes of cities.
Through the action of Guerrilla Marketing, users were able to go to local businesses that they did not know and that they knew the stories and the link with the neighborhood.

Please describe which elements of your initiative could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
The design methodology applied to promote local commerce.

Please describe the methodology or approach used in your initiative.
The methodology we followed to develop the project is the double diamond scheme.
The scheme consists of 4 phases, the first two include the investigation and the second two the formalization.
The process begins with a first phase of opening and discovery. Both primary research exercises (ie information we have obtained) and secondary research exercises (information we have researched) are located here. Then with all this information a mental map is made, to understand the panorama and define the weak points, OBJECTIVES. From here, we continue with the stage of searching and defining strategies and start designing the Co-DESIGN workshop.
In the formalization part, the diamond is opened once again to look for how to develop these strategies. (and here we will have the help of traders). Next, we define the 7 proposals that respond to this strategy. One of these proposals is The ACTION, which we carried out last Saturday and is the last phase of the scheme.

Please explain what kind of global challenges the initiative addresses by providing local solutions
.-Circular economy and local belonging.

Please detail the scope of progress in the implementation of the initiative. This can include already demonstrated results/outputs related to the chosen Prizes category, and the already achieved benefits from the initiative for direct and indirect beneficiaries. This can also include a development plan of the initiative, with a particular attention to the steps envisaged in the year following the application, and including envisaged results and benefits from the initiative
The scope of the project is to offer strategies to local businesses so that they can be more competitive and resilient in the face of large businesses and marketplaces, providing proximity and value to neighborhoods and their users.
For the implementation, it would be necessary to generate strategies based on the identification of key elements of each neighborhood and the relationship with the businesses, apply real actions that provide impact and that bring awareness to consumers of the importance of consumerism actions in their lives. setting.

Please provide documents that demonstrate the maturity level of the initiative and commitment to implement the initiative in practice (e.g.: evaluation report, final or mid-term initiative report, certification, publications, building permit, grant agreement, letter of support, partnership agreement, etc.)
Both
PDF
- pdf-1-1431.pdf
Web link
- https://quepassi.cargo.site/
If relevant, please describe how your initiative contributes to developing new competences, especially in the context of the European competence framework on sustainability.
As a relevant element was the participation of the students in the project and the links that were generated between the elderly merchants and the possibility of carrying out a project put into practice as an educational experience for the students and as a tangible result for the local merchants.
Please attach at least 6 high resolution images or visual representations of your initiative to your application.
If you would like to upload additional documentation, please upload or write below.
- Dissenyem comerç _memória-180722-s.pdf
By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed initiative has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the initiative and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their initiatives, initiative, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted initiative, initiative is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes