New European Bauhaus Prizes 2023

Initiative category

Identify the award category for which this initiative is being submitted
Regaining a sense of belonging

Email user
imedi.hassissen@soir.ee

Basic information
Initiative title
SOIR.EE MADEMOISELLE BASQUE

Full initiative Title
SOIR.EE MADEMOISELLE BASQUE - Mixing art, entrepreneurship, and the (SDGs)

Please provide a short, catchy description of your initiative to be used in communication towards the public.
SOIR.EE MADEMOISELLE BASQUE: Inspired by - GABRIELLE CHANEL and consists of creating the first NFT (Non-Fungible Token) conceptual exhibition in physical format with a double objective: To make visible 10 women entrepreneurs and 10 emerging women artists whose works are part of the Sustainable Development Goals (SDGs). ). To do this, we associate each SDG with an entrepreneurial initiative created by a woman and make it visible through an original work of art, created by an emerging artist.

What was the geographical scope of your intiative?
Local

Where was your intiative implemented?
Member State(s) and Western Balkans
Spain

If relevant, insert names of region(s)/municipality(ies) involved
The project, promoted by the Basque Government, through the General Secretariat for Social Transition and the 2030 Agenda, the Provincial Council of Bizkaia, and the BBK Foundation; and with the collaboration of the University of Deusto and the Bilbao Fine Arts Museum.

Does your initiative address mainly urban or rural issues?
Mainly urban

Does your initiative refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your initiative benefited from EU programmes and/or funds?
No

Has your initiative won an EU prize with a monetary value awarded?
No

Does your initiative has a minimum level of maturity? The minimum level of maturity is exemplified by stakeholder/ initiative promoter commitment to implement the initiative in practice and a clear methodology /approach.
Yes

On whose behalf are you submitting the application?
As an individual
Please provide the contact details for the intiative promoter (the individual or representative of the organisation authorised to represent the intiative).
- First name: Imedi
  Last name: Hassissen
  Gender: Male
  Nationality: Spain
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: UNIVERSIDAD DE DEUSTO AV. UNIVERSIDADES 24, ED. ESIDE 4O
  Town: Bilbao
  Postal code: 48007
  Country: Spain
  Direct Tel: +34 667 72 03 75
  E-mail: house@soir.ee
  Website: https://soir.ee/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.instagram.com/soir.ee/
In case my initiative is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my initiative in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
New European Bauhaus or European Commission websites

Description of the initiative
Please provide a summary of your initiative
SOIR.EE MADEMOISELLE BASQUE consists of creating the first conceptual exhibition in physical format with a double objective: To make visible 10 women entrepreneurs and 10 emerging women artists whose work is part of the Sustainable Development Goals (SDG). To do this, we associate each SDG with an entrepreneurial initiative created by a woman and make it visible through an original work of art, created by an emerging artist.
We focus on promoting diversity and inclusion, allowing artists of all ages, genders, and cultural backgrounds to showcase their work. In addition, SOIR.EE MADEMOISELLE BASQUE is completely free, which means that artists and entrepreneurs do not have to pay any fees to present their works.
We are the first initiative in the world to invent an innovative way to promote emerging talent through a collective itinerant gallery. This gallery, which travels through different cities, offers a space for entrepreneurs and emerging artists to present their works of art, helping to break down barriers and show the talent that otherwise would not have the opportunity to be seen.

The works will start from the collaboration between universities, corporations, organizations, and institutions to achieve the involvement of all with a single objective of building a frame of reference to act, offering a tool to raise awareness about the responsibility of companies and governments, a source of economic opportunities and an instrument for multi-stakeholder collaboration.

Please indicate the main themes of your initiative with 5 key words.
Women entrepreneurs

Please indicate the main themes of your initiative with key words
Emerging women artists

Please indicate the main themes of your initiative with key words
Sustainable Development Goals (SDG)

Please indicate the main themes of your initiative with key words
Itinerant gallery

Please indicate the main themes of your initiative with key words
Promoting diversity and inclusion

Please give information about the key objectives of your initiative in terms of sustainability and how these have been/will be met. Please highlight how the initiative can be exemplary in this context.
Mixing art, entrepreneurship, and the Sustainable Development Goals (SDGs) can have a powerful impact on sustainability. The key objectives of this initiative include raising awareness about sustainability issues, inspiring people to take action, and driving innovation and economic growth.

One of the main ways that art, entrepreneurship, and the SDGs can be used together to promote sustainability is through the use of storytelling. Artists can use their talents to create powerful, emotional narratives that engage people and inspire them to take action. Entrepreneurs can use these narratives to create new products, services, and business models that address sustainability challenges. By aligning with the SDGs, these efforts can be directed toward specific global sustainability goals.

Another key objective of our initiative is to drive innovation and economic growth. By bringing together artists, entrepreneurs, and sustainability experts, new ideas and solutions can be generated that address sustainability challenges in creative ways. This can lead to the creation of new products, services, and business models that have the potential to drive economic growth while also promoting sustainability. it include the following main objectives:

Women artists.
● Form order generation
● Access to new audiences
● National and international recognition
● Access to material for free
● Representation of the artist internationally
● Permanent diffusion until 2030

Women entrepreneurs.
● Generation of investments in a recurring basis
● Access to new audiences
● Recognition at European level
● Representation of the Entrepreneur at an international level
● Diffusion of the tone permanently until 2030

Please give information about the key objectives of your initiative in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the initiative can be exemplary in this context.
Mixing art, entrepreneurship, and Sustainable Development Goals (SDGs) can create a unique and high-quality experience for people, through the use of design, positive emotions, and cultural benefits. The key objectives in this context can be summarized as follows:

Enhancing the aesthetic experience: By incorporating an elegant art format into the gallery, the aesthetic experience for visitors is greatly improved. This can be achieved through the use of beautiful and engaging designs, which can evoke positive emotions and create a more immersive experience for visitors.

Promoting cultural benefits: The gallery can serve as a platform for the promotion of cultural diversity and exchange. By showcasing art from a range of cultures and backgrounds, the gallery can promote understanding and appreciation of different cultures, and create a more diverse and inclusive experience for visitors.

Evoking positive emotions: By combining art with entrepreneurship and the SDGs, the gallery can create positive emotions and a sense of hope and inspiration. This can be achieved through the use of uplifting and empowering designs, messages, and stories that inspire visitors and create a more positive and impactful experience.

Improving the quality of experience: The gallery can be exemplary in its approach to quality of experience by prioritizing user-centered design and engaging visitors in the design process. This can help to create solutions that are tailored to the needs and preferences of visitors, and that deliver a high-quality and impactful experience.

Fostering sustainability: By integrating the SDGs into the gallery, the initiative can foster sustainability and drive awareness and action on environmental and social issues. The gallery can serve as a platform for education, inspiration, and mobilization, helping to create a more sustainable future for all.

Please give information about the key objectives of your initiative in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the initiative can be exemplary in this context.
The participation of women in the world of art and business remains disproportionate, which is why SOIR.EE MADEMOISELLE is a valuable way to promote gender equality in these fields and to showcase female talent. In addition, this physical platform provides an opportunity to generate a positive impact on society, since through these women artists and entrepreneurs, awareness can be raised about issues such as gender equality.
SOIR.EE MADEMOISELLE BASQUE got rid of the traditional conventions of art and entrepreneurship, creating a more creative, original and elegant exhibition, giving visibility to women who are looking for a new way of internationalization and reaching a larger audience. The mix of art and business, combined with the promotion of the Sustainable Development Goals (SDGs), is increasingly important in our globalized society. That is why a sophisticated and unique contest that combines these three elements is of great relevance.
The exhibition, which brings together the 20 winners of the competition, is an opportunity to see the final work of these women artists and entrepreneurs and learn about their stories and perspectives, as well as how they have incorporated the SDGs into their artistic work. In addition, the exhibition aims to raise awareness of the importance of gender equality and women's rights in these fields, and sustainability in the world of art and business.
This original exhibition seeks to foster the talent and creativity of women in these fields, and give them a platform to display their work to the public. In addition, the works painted after the meeting between the woman artist and the woman entrepreneur are expected to promote awareness and commitment to the SDGs.

Please explain the way citizens benefiting from or affected by the initiative and civil society have been/will be involved in the initiative and what has been/will be the impact of this involvement on the initiative
The involvement of citizens and civil society in the initiative significantly impacted the gallery's success and sustainability. By engaging with the local community, the gallery increases its reach, builds relationships, and fosters a more inclusive and sustainable environment. Additionally, the active participation of citizens and civil society in exhibitions and events helps to drive awareness and understanding of the SDGs and the role of art and entrepreneurship in promoting sustainability.

The First Edition SOIR.EE 1960: (2017 - 2019) A memorable event in honor of the 60th anniversary of the European Union that paid tribute to the diversity of what the European Union has become. Not only were the artists from a variety of countries, but they also represented those countries through a unique perspective and set of experiences that contributed to their identities as Europeans. This experience was easily identified in the types of industries and solution-seeking opportunities that startups brought to the table.
A sample of 12 experiences from different European cities: 12 Emerging Artists (photographers) mixed with 12 innovative projects represented by 12 crypto artworks from LU, PL, SE, FI, ES, IT, EL, DE, FR, CZ, BE, RU, LV and AT, covering topics such as the environment, energy, medicine, education and many more related to SDGs.

Collaborative design: the gallery involved citizens and civil society in the design and planning process. This has helped to create solutions tailored to the needs and preferences of the local community, delivering a high-quality and impactful experience for all.

Community engagement: the gallery engages with local communities and civil society organizations to foster partnerships and collaborations. This has helped to build relationships, promote cultural exchange, and create a more inclusive and sustainable community.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the initiative.
SOIR.EE was born as an initiative promoted by STARTUP EUROPE former head Isidro Laso with the goal to celebrate a memorable event in honor of the 60th anniversary of the European Union that took place in Brussels in September 2017. creating a high-quality and impactful experience for visitors, through the use of design, positive emotions, and cultural benefits.
The gallery is exemplary in this context by prioritizing user-centered design, incorporating art from a range of cultures and backgrounds, and integrating the SDGs into its exhibitions. By doing so, the gallery enhances the aesthetic experience, promotes cultural benefits, evokes positive emotions, improves the quality of experience, and fosters sustainability for all.
After the successful launch of SOIR.ÉE 1960 Premier Edition, former European Commissioner Elzbieta Bienkowska signed the main artwork during the SME Assembly hosted in Estonia in 2017.
The exhibition arrived in Madrid for the first time in June 2018. Hosted at the headquarters of the Representation of the European Commission, it was visited by more than 2,500 people. In Madrid, the collection continued its tour through the city, being exhibited in the Science Park of Carlos III University. As the last stop in the city, SOIR.EE 1960 was exhibited at the Cibeles Post Office Palace until April 2019 during the election campaign, and it was visited by more than 15,000 people. It was an original attraction for visitors in different physical and online media during the ten months of the exhibition.
SOIR.EE MADEMOISELLE BASQUE got rid of the traditional conventions of art and entrepreneurship, creating a more creative, original and elegant exhibition, giving visibility to women who are looking for a new way of internationalization and reaching a larger audience. The mix of art and business, combined with the promotion of Sustainable Development Goals (SDGs), is increasingly important in our globalized society.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your initiative. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
The 'Quadruple Helix Corporation' model reflects the involvement of different knowledge fields in the design and implementation of the soir.ee gallery that mixes art, entrepreneurship, and the Sustainable Development Goals (SDGs). This model brings together representatives from the government, industry, academia, and civil society to work together towards a common goal.

In the case of our project, representatives from the art world and the entrepreneurial community were involved in the design and implementation process. Artists were able to showcase their work and communicate their messages through their art, while entrepreneurs were able to share their experiences and perspectives on sustainable business practices.

Academia was involved in the research and analysis of the impact of the project on the local community, as well as in the development of educational programs and workshops related to art, entrepreneurship, and the SDGs. Representatives from the government and civil society were also involved in the implementation and monitoring of the project, ensuring that it was aligned with the goals of local communities and in line with the principles of sustainable development.

The interaction between these different fields resulted in a unique and interdisciplinary approach to the project. The exchange of ideas and knowledge between artists, entrepreneurs, academics, and representatives of the government and civil society added value to the project by bringing together different perspectives and experiences. This collaborative approach helped to ensure the success of the project and the achievement of its goals, including increased visibility for women entrepreneurs and artists and the promotion of sustainable development.

Please highlight the innovative character of the initiative, when compared to mainstream actions in the field of the initiative
EXPLANATORY EXAMPLE OF THE CONCEPT:
NETFLIX: Produces its own original content (audiovisual) and features it on its platform.
SOIR.EE: Produces its own original content (art + entrepreneurship) and displays it physically to the public.

We are the first initiative in the world to invent a disruptive way for startups and emerging artists to gain visibility in this new global and competitive business environment. Each artwork piece is a hand-assembled, limited edition print with a SOIR.EE ID (authenticity registration). We provide artists and entrepreneurs with a holistic artistic identity, combining the roles of an artist's signature, the certificate of authenticity, and the catalog raisonné, as well as new sources of income into a unique and secure artistic identity.

● Use of NFTs to display works of art: The use of NFTs allows artists to be authenticated and in this way they can sell their works of art in digital format and at the same time be able to generate recurring income in a different and more innovative way, at a national level. as international.
● Connection between SDGs and entrepreneurial projects: The project proposes to relate each SDG with an entrepreneurial project led by a woman, which makes it possible to show the relationship between sustainability and female entrepreneurship.
● Exhibition in physical format: The physical format of the exhibition allows for a more immersive and tangible experience for the public, and offers an opportunity for visitors to have a closer experience with works of art and entrepreneurial projects.
● Promotion of emerging women artists: The project seeks to make visible the work of emerging women artists, providing them with a platform to show their works of art and at the same time promote their careers.
● Active participation of women artists and entrepreneurs: The project seeks to actively involve women artists and entrepreneurs

Please describe which elements of your initiative could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
The SOIR.EE art exhibition is designed to be implemented in any public or private space, such as foundations, associations, universities, embassies, institutions, fairs, hotels, museums, public fora, town halls, airports, and galleries, amongst others. We convert any empty space into a meeting place for artists and entrepreneurs.

Elements to highlight:
Collaborative Methodology: The collaborative methodology used to mix art, entrepreneurship, and the SDGs could be replicated and adapted to suit the needs of other local communities and contexts. This could involve, for example, the engagement of local artists, entrepreneurs, and stakeholders in the design and implementation of the initiative.

Technology and Processes: The technology and processes used in the gallery to support the mixing of art, entrepreneurship, and the SDGs could be adapted and replicated in other contexts. This could involve, for example, the use of digital platforms and tools to support the creation, promotion, and distribution of art and entrepreneurship projects that are aligned with the SDGs.

Learnings and Best Practices: The learnings and best practices generated by the gallery could be transferred to other interested parties and used to inform the design and implementation of similar initiatives in other contexts. This could involve, the sharing of knowledge and experiences regarding the effective mixing of art, entrepreneurship, and the SDGs, and the promotion of sustainable practices and solutions.
By replicating and transferring these elements, other communities and contexts can benefit from the experience and success of the gallery that mixes art, entrepreneurship, and the SDGs. This can help to drive positive change, raise awareness of the SDGs, and promote sustainable entrepreneurship and artistic expression.

Please describe the methodology or approach used in your initiative.
The methodology or approach used in SOIR.EE gallery that Mixing art, entrepreneurship, and Sustainable Development Goals (SDGs) could involve the following steps:

Stakeholder Engagement: Engagement with a diverse group of stakeholders, including artists, entrepreneurs, civil society organizations, and local communities, to understand their needs and perspectives, and to ensure that the initiative is locally relevant and responsive.

Conceptualization: Develop a clear concept for the gallery that outlines the objectives, target audience, and activities of the initiative. This should take into account the SDGs and ensure that the gallery is aligned with these goals.

Curatorial and Design Process: Designing the physical spaces of the gallery to create an aesthetically pleasing and engaging experience for visitors. This involves the selection of art pieces and entrepreneurship projects that are aligned with the SDGs and that evoke positive emotions and cultural benefits.

Collaboration and Partnership Building: Building partnerships with artists, entrepreneurs, and stakeholders to create a collaborative environment that fosters the mixing of art, entrepreneurship, and the SDGs. This involves providing support and resources to artists and entrepreneurs to develop their projects, as well as creating opportunities for collaboration and exchange.

Implementation and Evaluation: Monitoring the progress, and evaluating its impact. This involves collecting data on the number of visitors, the feedback from stakeholders, and the results achieved in terms of the SDGs. Based on this information, the gallery adjusts and improves to ensure that it is meeting its objectives and delivering value to the local community.

By following this methodology, the gallery that Mixes art, entrepreneurship, and the SDGs can create a unique and impactful experience for visitors, while promoting sustainable development and the achievement of the SDGs.

Please explain what kind of global challenges the initiative addresses by providing local solutions
The SOIR.EE gallery addresses a number of global challenges by providing local solutions. Some of these challenges include:

Sustainability: The SDGs provide a framework for sustainable development and address a range of issues related to poverty, inequality, climate change, and more. By aligning with these goals and promoting sustainable practices, the gallery can contribute to a more sustainable future.

Cultural and Social Inclusion: The gallery provides a platform for artists and entrepreneurs from diverse backgrounds to showcase their work and share their perspectives, promoting cultural and social inclusion.

Economic Development: By supporting local artists and entrepreneurs, the gallery contributes to the development of the local economy and create job opportunities.

Environmental Awareness: Through its focus on the SDGs, the gallery raises awareness about environmental issues and promotes sustainable practices.

Community Engagement: The gallery engages with the local community and provides a space for individuals to come together, share experiences, and learn from each other.

By addressing these global challenges through local solutions, the gallery that Mixes art, entrepreneurship, and the SDGs has a positive impact on the lives of individuals and communities. Through its unique combination of art, entrepreneurship, and sustainable development, the gallery can create a vibrant and inclusive space that contributes to the achievement of a more sustainable future.

Please detail the scope of progress in the implementation of the initiative. This can include already demonstrated results/outputs related to the chosen Prizes category, and the already achieved benefits from the initiative for direct and indirect beneficiaries. This can also include a development plan of the initiative, with a particular attention to the steps envisaged in the year following the application, and including envisaged results and benefits from the initiative
The SOIR.EE is a combination of two unlikely communities, both doing their part to advance the progress and identity of the European Union.

The Premier Edition SOIR.EE 1960: A memorable event in honor of the 60th anniversary of the European Union that paid tribute to the diversity of what the European Union has become. Not only were the artists from a variety of countries, but they also represented those countries through a unique perspective and set of experiences that contributed to their identities as Europeans. This experience was easily identified in the types of industries and solution-seeking opportunities that startups brought to the table. 2017-2019 (20.000 visitors)

SOIR.ÉE MADEMOISELLE BASQUE, has great potential to generate a positive impact on gender equality and women's rights in the local environment. By providing a platform to make visible and support women artists and entrepreneurs, the project helps break down the barriers women often face in these fields and promote a more inclusive and equitable culture.
One of the ways the project has an impact is by promoting equal opportunities for women in the world of art and entrepreneurship. By providing them with a physical platform to showcase their artwork and business ventures, women artists and entrepreneurs can increase their visibility and access new career opportunities. Creating a more inclusive culture by increasing the representation of women in the world of art and entrepreneurship. By showcasing a variety of perspectives and experiences, the project helps to break down stereotypes and increase understanding and acceptance of women in these fields. 2023-2025 (10.000 local visitors expected).

Please provide documents that demonstrate the maturity level of the initiative and commitment to implement the initiative in practice (e.g.: evaluation report, final or mid-term initiative report, certification, publications, building permit, grant agreement, letter of support, partnership agreement, etc.)
Both
PDF
- pdf-1-14635.pdf
Web link
If relevant, please describe how your initiative contributes to developing new competences, especially in the context of the European competence framework on sustainability.
The gallery SOIR.EE contributes to developing new competencies in sustainability by providing a platform for artists and entrepreneurs to collaborate and develop innovative solutions that address global challenges. By mixing art, entrepreneurship, and the SDGs, the initiative foster interdisciplinary thinking and encourage the development of new skills and competencies in sustainability.

In the context of the European competence framework on sustainability, the gallery initiative can contribute to the development of the following competencies:

Sustainability Awareness: By promoting sustainable practices and raising awareness about the importance of environmental protection, the gallery can help develop a greater understanding of sustainability and its impact on society.

Innovation and Creativity: The gallery can foster innovation and creativity by providing a platform for artists and entrepreneurs to develop new and innovative products and services that address sustainability challenges.

Entrepreneurial Spirit: By supporting the development of new businesses and encouraging the growth of existing ones, the gallery can help build an entrepreneurial spirit and support the development of new skills and competencies in entrepreneurship at the European level.

Social Responsibility: The gallery can promote social responsibility by encouraging artists and entrepreneurs to consider the impact of their work on society and the environment.

By developing these competencies, the gallery contributes to the creation of a more sustainable and equitable future for all.
Please attach at least 6 high resolution images or visual representations of your initiative to your application.
If you would like to upload additional documentation, please upload or write below.
- SOIREE- BASQUE-ES .pdf
By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed initiative has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the initiative and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their initiatives, initiative, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted initiative, initiative is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes