A education project based on the idea of an organ donation campaign. The project reused the graphic campaign and recycled it in a fashion show. Pieces that resurface as something new through detailed handwork. Vinil canvas rebirthed as clothing.
Regional
Spain
Ayuntamiento de Osuna
Mainly rural
It refers to other types of transformations (soft investment)
No
No
No
As a representative of an organisation
Name of the organisation(s): Higher Education Art School Osuna (ESEA) Type of organisation: University or another research institution First name of representative: Pilar Last name of representative: Andreu Cazenave Gender: Female Nationality: Spain Function: Teacher and Erasmus Coordinator Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: 1 Campo de Cipreses Town: Osuna Postal code: 41640 Country: Spain Direct Tel:+34 955 82 02 89 E-mail:PILARAC@ESEA.ES Website:https://esea.es/index.php/es/
In February 2022, our school began a collaborative social project carried out by students of graphic design and fashion design in collaboration with the nursing degree volunteers. The project was titled 3RE: RESURFACE, REBORN, REUSE. The goal has been to raise a philosophy of reuse and transformation of materials as reuse and transform from the organs into the donation towards the rebirth of a new life. At the same time, the design pieces are filled with symbology and launch a message of hope and opportunity for organ donation in Andalusia.
A parallel action within the first European Bauhaus festival, based on information and empathy, through a series of complementary activities to introduce students to the subject. First they received talks from Dr. Pérez Bernal, specialized in transplants and the nursing coordinator of the Macarena Miguel Ángel Baena Hospital, who updated us of the advances and the current situation of the waiting lists. Then, the students participated in round tables with transplanted people and relatives of donors to learn about their emotional stories.
The result of these 5 months of work has been a campaign that has the recognition of the sector coordination of transplants and the Andalusian transplanted associations, recently reaching great success with the achievement of the National Agripina Award in the Student category.
The exhibition and the final fashion pass was a public success, with the assistance of the coordination of transplants of Seville, Huelva, Osuna and the presidents of the Andalusia Transplanted Associations that joined the local authorities and the university public that There they gathered.
organ donation
well-being
transformation
recycling
sustainability
The objective has been to propose a philosophy of reuse and transformation of materials. The same way that organs are reused and transformed in donation towards the rebirth of a new life. For this, the posters that promoted the exhibition for organ donation have been recycled, offering them a second opportunity to continue generating awareness through fashion garments. In this way, graphic design and fashion come together to launch a metaphorical message of life and sustainability.
The pieces created have been exhibited in our center, outside, on supports 2 meters high, strategically located in the vicinity of the Hospital Comarcal de la Merced. The goal was to establish a dialogue with the pedestrians who come to the clinic daily. The project has wone some prizes, among which we highlight the one received from the Transplant Sector Coordination, the one from the transplant associations of Andalusia, the AGRIPINA Design National Award in the Student category and a second place for best piece of the year among all the finalist on November 23rd.
Using creativity to transform our society, putting graphic design and fashion at the service of the cause has brought great cultural benefits and a teaching in values that has permeated our educational center and the homes of the people who have seen the project.
Our intention is to continue raising awareness throughout the European Union about the importance of organ donation for the well-being of all, seek equal opportunities in life and apply our philosophy of reusing and transforming materials to tell about it.
Doctors and nurses specialized in transplants, transplant recipients, and relatives of donors have participated in the project, giving talks and participating in round tables. Students from the degrees of Graphic Design, Fashion Design and volunteers from the Osuna University School who have participated in the creative processes and as models in the fashion show. The City Council provided us with locations and street furniture to display the campaign, in which citizens participated with guided tours. The media have supported the project with reports that have attracted national attention, which resulted in a first prize in the XII edition of the Agripina Communication Gala.
The students of the Degree in Fashion Design at ESEA have committed to designing a Sustainable Fashion Project and, furthermore, within a framework of purpose and social responsibility. Various ethical implications have been considered at all stages of the design process, from research to final execution. Through the development of a creative projection, in principle useless materials are reused and reincorporated, promoting unsuspected opportunities and turning them into new design pieces with an artistic purpose for Fashion. During the creative process, the garments were designed through sketches, manipulations and tests of the materials, thus creating their own fabrics and materials. In the course of the Fashion project, an expression of an experimental and volumetric nature is approached from critical thinking in its entirety. Pattern work has been required on a mannequin and, conventionally, on the dressmaking table. From this experience, the Fashion Design students have made a firm commitment to sustainability through the selection of materials, as well as the considerations derived from different ethical and moral implications on the promotion of a social message in all the stages of the design process.
The fields reflected on the project are mainly graphic design and fashion design. During the process a group of doctors came to introduce us into the complexities of the donation systems, also the recipients and donors associations spoke with us. This impacted the first part of the messaging. Also the nurse students interacted with the design students in that phase.
Lastly, at the recycling phase one of the fashion teachers was responsible for bringing the students to sew these new materials (vinyl canvas). The field that transforms disposable materials into mode pieces is called trashion.
The innovative character resides in the transversality of the project, from the transplants campaign to the fashion. To be able to connect all the parts and bring them to the public. The students were able to learn how a campaign is conceptualized and concretized in the real world, how to create a trashion show with a social responsibility background.
The transversality for sure, first bringing experts from other fields, like the doctors in our case, and then working through different fields to produce something real that interacts with the real world and impacts the community. This can be replicated in other education centers, especially those with a practical approach.
1.- First of all, they received talks from Doctor Pérez Bernal, specialized in transplants, and the nursing coordinator of the Macarena Miguel Ángel Baena Hospital, who updated us on the progress and current situation of the waiting lists.
2.- Secondly, the students participated in round tables with transplant recipients and relatives of donors to find out their emotional stories.
3.- The ESEA managed to bring an exhibition in which great design professionals use images to inform and save lives. The exhibition 'To be continued...posters that save lives' was held for 20 days in the Plaza Mayor and our students enjoyed the guided tour of Enrique Acosta Naranjo, one of the great graphic designers that our land has produced.
4.- The Exhibition and the final fashion show was a public success, with the assistance of the Coordination of transplants of Seville, Huelva, Osuna and the presidents of the Associations of Transplant Patients of Andalusia who joined the local authorities and the university public that gathered there.
5.- Our message crossed our borders as a parallel activity of the First Festival of the new European Bauhaus.
6.- Our professors presented in each specialty the work process they carried out with the students in the 'VIII Conference on Teaching Innovation' held at the Faculty of Educational Sciences of the University of Seville.(November the 9th and 10th,2022)
On the one side, there is a human medical need, the chance to be healed by a new organ. There are lives to be saved with the generosity of relatives. On the other side, the textile industry is a very contaminating one. The amount of clothing pieces we throw away every year makes no sense.
The project bonds both ideas with the circle of life symbolism.
We received the Agripina National Design Award in the students category. Also we have received gratitude letters from organ transplants organizations and last November our teachers presented in each field the work process they carried out with the students in the 'VIII Conference on Teaching Innovation' held at the Faculty of Educational Sciences of the University of Seville.
When we joined the New European Bauhaus initiative, we committed to developing projects where design was the backbone to transmit a more sustainable future, where people's well-being is at the center. In this case, we have gone one step further, using it to save lives, collaborating with health professionals in informative work that directly contributes to eliminating waiting lists for a transplant or, in other words, offering equal opportunities to all. before life.
