New European Bauhaus Prizes 2023

Concept category

Identify the award category for which this concept is being submitted
Shaping a circular industrial ecosystem and supporting life-cycle thinking

Email user
info@lajairadeana.com

Basic information
Concept title
La jaira de ana

Full Concept Title
Los quesitos de Anabel

Please provide a short, catchy description of your concept to be used in communication towards the public
Los quesitos de Anabel is a project that was created, on the one hand, to complete dairy production on the farm and thus supply the province and the rest of the nearby population and, on the other hand, obtain an economic benefit from it.

What was the geographical scope of your concept?
Local

Where was your concept implemented?
Member State(s) and Western Balkans
Spain

If relevant, insert names of region(s)/municipality(ies) involved
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Does your concept address mainly urban or rural issues?
Mainly rural

Does your concept refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to a physical transformation of the built environment (hard investment)

Has your concept benefited from EU programmes and/or funds?
Yes

Which fund(s)?
EMFF : European Maritime and Fisheries Fund

Here you can provide more details about the name of the specific programme, strand/action line as relevant, and the year
SUBMEASURE 19.2 OF THE RURAL DEVELOPMENT PROGRAM OF THE CANARY ISLANDS
EAFRD 2014-2020 ON THE ISLAND OF GRAN CANARIA, 2022 CALL.

Has your concept won an EU prize with a monetary value awarded?
No

On whose behalf are you submitting the application?
As an individual
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://lajairadeana.com
  Social media handle and associated hashtag(s): https://www.instagram.com/lajairadeana/?hl=es
In case my concept is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my concept in the channels of the European Commission
Yes

How did you hear about the New European Bauhaus Prizes?
New European Bauhaus or European Commission websites

Description of the concept
Please provide a summary of your concept.
The objective of this business project, Los quesitos de Anabel, is to set up a mini cheese factory in La Jaira de Ana for the production of our own cheese on our farm and with the milk provided by our goats. In this way we ensure good nutrition and care for our animals and guarantee good hygienic conditions.

The elaboration of semi-cured cheeses of approximately 1 to 2 kilos is intended with the option of recyclable labeling and packaging made of beeswax that counteract environmental problems such as plastic pollution and food waste.

Please indicate the main themes of your concept with 5 key words.
goat cheese

Please indicate the main themes of your concept with key words
circular economy

Please indicate the main themes of your concept with key words
sustainability

Please indicate the main themes of your concept with key words
local product

Please indicate the main themes of your concept with key words
end of production line

Please give information about the key objectives of your concept in terms of sustainability and how these have been met. Please highlight how the concept can be exemplary in this context.
On our farm we have goats that allow us to sell our goat milk and continue with the tradition of farming in the southeast of Gran Canaria and raise awareness among our visitors. With this, we generate a sustainable line of cheeses. We want to develop a product that is as respectful of the environment as possible, with recyclable labels and reusable beeswax containers. We want to invest in the technological structure for the manufacture of cheese and in a space dedicated to its production.

We are implementing ecological agriculture and livestock, with Gran Canaria and the municipality of Agüimes being important and qualitative production areas. Here, most of the steps are carried out in a closed and ecological cycle: we make our own compost thanks to the animals, we feed some of our animals with our agricultural production, we use the vegetables from the garden to cook, we carry out activities with the children thanks to to the material that the earth offers us and recyclable waste and we want to add the production of our own cheese with the milk that our goats offer us.

Please give information about the key objectives of your concept in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the concept can be exemplary in this context.
The project has a perspective based on empowering the female figure in the rural world, as well as giving value to human capital and developing quality products that provide profitability. Our main objective is to create sensations with cheese, through our farm, our goats, you get a cheese with that experience, so the added value is social and cultural.

Please give information about the key objectives of your concept in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the concept can be exemplary in this context.
We are going to develop the sale of the cheeses directly to the Jaira, which will also give people who come to buy the cheese a broader vision of what ecological agriculture and livestock is. We believe that the development of this type of company is a way of raising awareness about the importance of sustainable agriculture and livestock to counteract the effects of climate change. In addition, this way of selling cheese avoids the need for intermediaries that often require large amounts of plastic, energy and transport, and allows you to buy local products directly on the spot.

These products will also be offered to people who come to Jaira de Ana, just like we currently offer products from our organic farmers from all over the island: honey, olives, oil, salt.

Please explain the way citizens benefiting from or affected by the concept and civil society have been / will be involved in the concept and what has been / will be the impact of this involvement on the concept.
The impact is indirect, it is a sustainable, ecological product, and all this clearly has an impact on food security, support for the local economy and reducing pollution.The nutritional properties of the animals according to their diet is high, and can be used to improve their diet in food.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and development of the concept. Please highlight what the added value of their engagement was
In this case, it is local and regional and simply, through the local economy and all the agents that move in the environment. Agents that are, from people who visit the farm to people who have their own small business and who want to give value to the product and the experiences behind that product. Although behind it there is a discipline and work with a European strategic framework. The support for small businesses and a small business where all the sustainability actions are present is what gives it that value and is implemented among itself in the local environment but at the same time it becomes visible at the national level where there are more indirectly involved agents.

Please explain which disciplines and / or knowledge fields were reflected in the design and development of your concept. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
The field of knowledge starts from the primary sector but the environment in which we find ourselves to be able to establish a cheese of this magnitude is the European field, the CAP and the sustainable development objectives. These are supported and based on theoretical and conceptual frameworks, which is why we see the need to create a cheese that is not only a product in itself, but also has cultural, environmental and social connotations so that the person perceives it that way. and, in addition, it has that food safety value. The development of this concept also has, behind it, a technical and practical preparation of the person who manages it through specific courses on cheese technology and product improvement.

Please explain the innovative character of your concept when compared to mainstream actions in the field of the concept.
The project provides added value, social responsibility and circular economy ideas. Now they have to be developed and made visible.
In the long term, the project as an innovation wants to contribute robotics and be self-sufficient with renewable energy, as well as processes and quality criteria in its services and future products to be created.

Also, synergies will be sought with other projects and the associative participation of both the municipality and the island and that are in line with the ideals of the school farm and can provide added value.

Please which elements of your concept could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
In general, all the terms of the Jaira de Ana can be transferred to another place as long as good feeding of the goat and good care are taken into account.

Please explain what kind of global challenges the concept addresses by providing local solutions
We bet on the local economy that has an impact on the reduction of CO2 gases and pollution since there are no intermediaries and it is sold directly at the farm. Also the increase in the economy of the environment making it more sustainable that villages and rural sectors are maintained and not making cities overcrowded. Since the materials are sustainable, they are committed to safe recycling and, in addition, they are linked to the sustainable development objectives because they will generate employment with a women's profile, increasing the possibilities of development in rural areas.

Please attach the development plan of your concept. This plan should detail the plans you have for the further development and implementation of your concept, with a particular attention to the steps envisaged in the year following the application. The plan should also include envisaged results and benefits from the concept for direct and indirect beneficiaries. The results and benefits should be specified in relation to the objectives of the concept, and to what is expected in the context of the respective category

MEMORIA MINIQUESERIA-2_signed.pdf
Please attach at least one high resolution image or visual representation of your concept to your application.
If you would like to upload additional documentation, please upload or write below
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By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed concept has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the concept, initiative, and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their concepts, concepts, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted concept, concept is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes