New European Bauhaus Prizes 2023

Project category

Identify the award category for which this project is being submitted
Prioritising the places and people that need it the most

Email user
geral@cechap.com

Basic information
Project title
PHIM 3rd Phase

Full Project Title
PHIM - Heritage and History of the Marble Industry 3rd Phase

Please provide a short, catchy description of your project to be used in communication towards the public.
The project PHIM – Heritage and History of the Marble Industry, is dedicated to the promotion of the area, called the Marble Zone in Portugal, located in the Alentejo region. It investigates the heritage value of the marble as an endogenous resource, and its usage in the architecture, in the sculpture and in urban environment. It was developed in three phases and was funded by the FEDER Program and the Regional Operational Programme Alentejo 2020. Link: https://www.marmore-cechap.pt/

What was the geographical scope of your project?
Regional

Where was your project implemented?
Member State(s) and Western Balkans
Portugal

If relevant, insert names of region(s)/municipality(ies) involved
Portugal; Alentejo Central; Municipality of Alandroal; Municipality of Borba; Municipality of Estremoz; Municipality of Sousel; Municipality of Vila Viçosa.

Does your project address mainly urban or rural issues?
It addresses urban-rural linkages

Does your project refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your project benefited from EU programmes and/or funds?
Yes

Which fund(s)?
ERDF : European Regional Development Fund

Here you can provide more details about the name of the specific programme, strand/action line as relevant, and the year
Regional Operational Programme Alentejo 2020; Project number: ALT20-08-2114-FEDER-000213

Has your project won an EU prize with a monetary value awarded?
No

Is your project fully completed
Yes

Please indicate a date (mm/yy)
2022-12-31

On whose behalf are you submitting the application?
As a representative of an organisation
Please provide the contact details for the project promoter (the individual or representative of the organisation authorised to represent the project)
- Name of the organisation(s): CECHAP - Associação de Estudos de Cultura, História, Artes e Patrimónios
  Type of organisation: Non-profit organisation
  First name of representative: Carlos
  Last name of representative: Filipe
  Gender: Male
  Nationality: Portugal
  Function: President
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Av. Duques de Bragança, 4
  Town: Vila Viçosa
  Postal code: 7160-209
  Country: Portugal
  Direct Tel: +351268889186
  E-mail: geral@cechap.com
  Website: https://www.cechap.com/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.facebook.com/cechap
  Social media handle and associated hashtag(s): Facebook; #cechap
- URL: https://www.linkedin.com/company/centro-de-estudo-cechap/
  Social media handle and associated hashtag(s): LinkedIn; #cechap
In case my project is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my project in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
New European Bauhaus or European Commission websites

Description of the project
Please provide a summary of your project.
The project PHIM – Heritage and History of the Marble Industry, is dedicated to the promotion of the area, called the Marble Zone in Portugal, located in the Alentejo region. It investigates the heritage value of the marble as an endogenous resource, and its usage in the architecture, in the sculpture and in urban environment. It was developed in three phases and was funded by the FEDER Program and the Regional Operational Programme Alentejo 2020.
As project results, our investigation specialists participated in many scientific national and international events, the investigation works were published in several volumes, an online Documentation and Information Center was built, and thus were created solutions for preservation of the intangible heritage and memories, keeping alive the origin of marble industry activities.
During the third phase of the PHIM project were published two interdisciplinary volumes, in which were represented the History and the Heritage, associated with the marble industry through different knowledge areas: Law, Art History, Economic History, Archeology, Geosciences. Two small books of heritage education, dedicated to the Elementary and Secondary Schools were published as well, and was built an interactive web module.

Please indicate the main themes of your project with 5 key words.
Marble Industry

Please indicate the main themes of your project with key words
Cultural Landscape

Please indicate the main themes of your project with key words
History and Heritage

Please indicate the main themes of your project with key words
Interdisciplinary

Please indicate the main themes of your project with key words
Knowledge Transfer

Please give information about the key objectives of your project in terms of sustainability and how these have been met. Please highlight how the project can be exemplary in this context.
An innovative dynamic was discovered among the project goals/objectives, and was implemented through historical knowledge and systemization. It permitted sustainability of the heritage, associated to the marble industry in the Anticline of Estremoz, and of the natural heritage in which it is included. Contributing to the knowledge of the historical evolution of the marble industry during the Classic period of the Roman Empery, the Middle Ages (XIIth Century), the Modern Age (from XVIIth to XVIIIth centuries) and the Contemporary Age (XIXth and XXth centuries), and through the building of a multimedia digital platform to help for the Anticline interpretation, the PHIM project aimed at dynamization of the territory and at turning the promotion of the cultural and natural heritage of the Marble Zone, more attractive. This project demonstrates, among other aspects, how an investigation of a millenary industry, can contribute to the valorization, preservation and dynamization of a region, and to opening some new perspectives and sensibilities, related to endogenous resources.

Please give information about the key objectives of your project in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the project can be exemplary in this context.
The PHIM project had as one of its the main objectives to promote the growth of audiences in the region. Thus, it tried to reach new audiences through their involvement in the dissemination and disclosure of the project outputs on national and international level. There were developed attractive and educational contents, directed to the young/school audience, and thus promoting the knowledge transfer of the local cultural heritage and contributing to its enhancement.
The website PHIM and the social media, were established as a main channel for promotion, dissemination and knowledge transfer, serving as a place for digital expositions, developed by researchers in the project scope. The expositions and the rest of the published materials had as a goal to reveal and enhance the heritage, located in the Marble Zone. The marble´s material and polychromatic characteristics are exposed as an added value for its promotion.

Please give information about the key objectives of your project in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the project can be exemplary in this context.
In the domains of gender equality and non-discrimination, this project made available in its contents and resources, the politics of no discrimination of people based on their gender or social, physical and mental conditions. All features and actions of the project are freely available and CECHAP welcomes all participants regardless of their conditions, providing technical and human resources and conditions for the accessibility to receive anyone. All of the project outputs are available online and everyone has free access.

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project
One of the project activities was promotion and dissemination of the project outputs among the civil society and the different age groups.
Another activity, included in the project, was interviews in Oral History of former industry agents, former workers and industrials, so we can show the value of their know-how.
There were involved children and youngsters through presentations, realized in a space, dedicated to stone resources. During the project was built an interactive web module and were published two Books of Heritage Education in Portuguese and in English, in paper and in digital support – activities, which were very important for the participation of this age group in the project. These dynamic activities were developed in local schools and included students and teachers.
During the project we realized several conferences, workshops and an international congress – always with participation of specialized audience and public in general, and thus proving the strategic importance of the project for the region and for the industry.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the project. Please highlight what the added value of their engagement was.
The project was developed by the Research Center of the Association for Culture, History, Arts and Heritage Centre (CECHAP) in collaboration with local, regional and national public and private entities, in partnership with Portuguese and Spanish university investigation centers. The Municipalities of Vila Viçosa, Borba and Estremoz were strategic partners for the project implementation. We counted with the partnership of other regional entities, as well, such as: CCDR, ADRAL PACT which contributed to the promotion of our work at the main strategic axis of the region and its development. The local companies of the marble industry were involved in the development and the evaluation of the stone processing industry. National and International academies were involved as strategic partners in the investigation of the first project activity – Marbles Histography. There were included more than 10 academic institutions, such as universities, investigations centers and polytechnics. The PHIM Project aggregates all of these synergies to create a debate around the marble industry.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your project. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was.
The project PHIM involved different knowledge areas so it could complete its initial objectives. In terms of investigation, were included several national and international professionals that were distributed in different areas: Archeology, Law History, Economic History, Art History of different historical periods and Oral History. This interdisciplinary work resulted in an International Congress, realized in Evora, where were debated not only academic issues but strategic issues as well, for the future of the region and the marble industry. The investigation results of the third phase were published in two volumes: «2000 years of Marble History Vol.III - Contribute of the marble from Alentejo to the arts affirmation» and« Vol. IV – Contribute of the marbles from Alentejo to a Global Route». These volumes were added to the volumes published during the previous phases and to a significant number of published articles in national and international magazines and conference minutes.

Please give information on the results, outcomes and impacts achieved by your project in relation to the category you apply for. This includes also benefits from the project for direct and indirect beneficiaries
During the 3rd phase of the project, were included new functions in the PHIM website, the interactive module for young audience, a viewer for temporary digital expositions and a page, dedicated to the Publications, where were uploaded articles, communications, interviews, expositions, different publications and etc. In the highlights are the two Books of Heritage Education and an online game, that were developed for the school audience, a new target audience, a very important one, as a way to leave as legacy the enhancement of the heritage and the history of the marble industry to the new generations. There are available two new volumes with the researchers contribute to the historical evolution of the marble industry and related to the areas of Archeology, Art History from the Middle Ages to the Contemporary Age, to the Economic History (XVIIth to XXth centuries), to the Law History of the Mines and Quarries (from Roman time to our days) and Oral history through oral testimonies (XXth century).
An interdisciplinary team participated in the project – in the areas of Heritage, History, Roman Archeology, Industrial Archeology, Art History, Economics and Law, worked under the scientific supervision of Ana Matos – CIDEHUS (Evora University), Andre Carneiro–Evora University, Vitor Serrão and Clara Soares from ARTIS – Institute of Art History at the School of Arts and Humanities of the Lisbon University, Jose Porfirio–Social Sciences Department of Universidade Aberta and Pedro Freitas – Law School of the Lisbon University.
CECHAP pretends to keep actualized and functional the website, as it did in the previous phases, and thus to continue the promotion of the heritage and the history of the marble industry and the dissemination of the projects results and new investigations that may appear, attracting more people to the region which technically proves the unequivocal ability to ensure the continuity of the project's results, even after the completion of the operation.

Please provide documents showing the results, outcomes and impacts of your project
Web link
Web link
Please highlight the innovative character of the project, when compared to mainstream actions in the field of the project
The PHIM project allowed, for the first time, to look at the marble industry as a natural and cultural heritage, that is possible to be an axis of the target region development. The construction of a histography, dedicated to this economic activity, and its dissemination to different target audiences, allowed sensibilization of the industrials and the civil society for the heritage enhancement and management. This project turned as a pioneer, because it, for the first time, promoted this activity at its different aspects (cultural, heritage, historic, natural and geologic) to the local, regional, national and international audiences. The knowledge transfer to the younger audience was done for the first time (children and young people from the Elementary and Secondary Schools) through the interactive modules and two published books of heritage education. Beside these outputs, the Documentation Center turned into the biggest repository online of information about the marble industry and the its rich heritage.

Please describe the methodology or approach used in your project.
In this project, there was a clear bet on the innovation and the creation of information sources and digital contents for different audiences, not just through profound investigation of the local heritage, but also through a cartoon module and heritage education books – thus using the new technologies, it created a bigger dynamic of the subject, turning it more attractive and less complicated to the younger audience.
We consider the proposed solutions as innovative, because the existent knowledge until that moment, of the Anticline and marble history, was very reduced and limited. Thus, the PHIM project was crucial for resolving this issue.
The methodology implemented is a good practice that could be replicated in other projects, especially in making available an organized information in an attractive way for different target audiences. The contents availability in a visually attractive way, online and easy to consult, resulted in bigger number in share information and consequently in better knowledge of the natural, historical and cultural heritage of the territory.

Please describe which elements of your project could be replicated or transferred to other places, groups of beneficiaries and context. This may involve for example aspects of the methodology, technology, processes, products, learnings etc.
The PHIM is a project, directed to the investigation of the heritage and the history of an extractive and economic activity. The applied methodologies are the ones of the History and the Heritage, and allow to be replicated in other industries or in other subjects; the innovation brough with some interdisciplinary approaches, for example with the Art History and the Geoscience working together, is a way that this kind of work can open new and more complete perspectives.
The ways used for the promotion, are possible to replicate for any economic industry, enhancing not just its role as a dynamization agent of the territory and of the group, but, as well as beneficiary of an associated cultural heritage that might be considered as an added value for the regions. The touristic and cultural enhancement and dynamization– with inevitable economic impact for the municipalities and benefiting the population – could be the main products that a project of this kind, could bring to the regions and to the contexts where it is produced and reproduced.

Please explain what kind of global challenges the project addresses by providing local solutions
The PHIM project is introduced to main lines of subject, related to the Environment and Sustainability, having as a priority the conservation, the protection and the promotion and the development of the natural and cultural heritage.
Answering to these global challenges, it has brought to the municipalities where it was completed, several answers and local solutions, implementing them in the dynamics of the sustainability of an activity that is active, entrepreneur and open to new axis such as touristic enhancement of the region, where it is located, and conservation and enhancement of its cultural heritage
Please attach at least 6 high resolution images (or other types of visual representations, if images are not possible) to your application.
If you would like to upload additional documentation, please upload or write below
- Relatório final_PHIM3 - Rev. FINAL.pdf
By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

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Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

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Yes

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Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted project, is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes