New European Bauhaus Prizes 2023

Project category

Identify the award category for which this project is being submitted
Regaining a sense of belonging

Email user
aude.peyralbes@metropole-rouen-normandie.fr

Basic information
Project title
Rue Saint-Sever renewal

Full Project Title
the renewal of the pedestrian and commercial street Saint-Sever, heart of the district

Please provide a short, catchy description of your project to be used in communication towards the public.
In 2018, the Métropole Rouen Normandie (local authority) has renewed the Saint-Sever street, witch is a commercial axis and the heart of the district Saint-Sever, part of the city center of Rouen, on the left bank of the Seine river. It is an old suburb, popular and formerly industrial.
The public spaces works allowed to enhance the mobility of people with disabilities and the place of nature in the district.
A particular attention has been paid on women place in public space.

What was the geographical scope of your project?
Local

Where was your project implemented?
Member State(s) and Western Balkans
France

If relevant, insert names of region(s)/municipality(ies) involved
Rouen

Does your project address mainly urban or rural issues?
Mainly urban

Does your project refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to a physical transformation of the built environment (hard investment)

Has your project benefited from EU programmes and/or funds?
Yes

Which fund(s)?
ERDF : European Regional Development Fund

Here you can provide more details about the name of the specific programme, strand/action line as relevant, and the year
This poject has been supported by the ERDF in Normandy, for the operational programme 2014-2020, "developping sustainable urban spaces", in 2018 (17E01740) .

Has your project won an EU prize with a monetary value awarded?
No

Is your project fully completed
Yes

Please indicate a date (mm/yy)
2018-11-30

On whose behalf are you submitting the application?
As a representative of an organisation
Please provide the contact details for the project promoter (the individual or representative of the organisation authorised to represent the project)
- Name of the organisation(s): Métropole Rouen Normandie
  Type of organisation: Public authority (European/national/regional/local)
  First name of representative: Nicolas
  Last name of representative: Mayer-Rossignol
  Gender: Male
  Nationality: France
  Function: Président
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: 108 allée François Mitterand
  Town: Rouen
  Postal code: 76000
  Country: France
  Direct Tel: +33 2 35 52 68 10
  E-mail: contact@metropole-rouen-normandie.fr
  Website: https://www.metropole-rouen-normandie.fr/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.facebook.com/MetropoleRouenNormandie
  Social media handle and associated hashtag(s): Facebook Metropole Rouen Normandie
- URL: https://twitter.com/MetropoleRouenN
  Social media handle and associated hashtag(s): Twitter #MetropoleRouenN
- URL: https://www.instagram.com/metropole_rouen_normandie/
  Social media handle and associated hashtag(s): Instagram #metropolerouennormandie
- URL: https://www.linkedin.com/company/metropole-rouen-normandie
  Social media handle and associated hashtag(s): LinkedIn #metropolerouennormandie
- URL: https://www.youtube.com/channel/UCPDWjKhEfPGif3fOHoXj4bA
  Social media handle and associated hashtag(s): Youtube
In case my project is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my project in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
Bruxelles services of Région Normandy

Description of the project
Please provide a summary of your project.
The renewal of the pedestrian and commercial street and place "Saint-Sever" took part in the Saint-Sever district, witch represents a part of the city center of Rouen, Normandy's capital. This side of the city center, on the left bank of the Seine river isn't the historic and tourist centre of Rouen, located in the right bank of the Seine river. However, Saint-Sever district hosts the first buisiness district of the metropolis of Rouen, with more than 2500 establishments and 18 000 workers. Despite the economic dynamics, Saint-Sever's population is impoverished and it's business activities declines.
The Saint-Sever street and place is an historic axis of the faubourian city of Rouen, "out of the walls", where craft and industrial activites took place since the middle ages. Sofar it is the major commercial artery of the district, conforted by an outdoor market at the north of the street and by a regional commercial mall at the south, connected to the place Saint-Sever.
This street has been designed for pedestrian in 1978 but has never been changed since then.
These works concern spaces dedicated to pedestrians and consist of a complete recovery of the structure of the road, in particular its complete earthworks, the creation of gutters in granite slabs, the installation of street furniture and the planting of green spaces.
the work lasted throughout 2018. 2019 was an opportunity to showcase this development and involve residents and users with a temporary furniture witch offer places to pose and play colorful games during the summer of 2019 and an ephemeral artwork of the monumental art festival "Monumental Forest" during fall 2019.
in 2020, the street took also part in a street art festival "Rouen impressionnée".

Please indicate the main themes of your project with 5 key words.
Renewal of public space

Please indicate the main themes of your project with key words
Renaturation

Please indicate the main themes of your project with key words
Inclusion

Please indicate the main themes of your project with key words
district's pride

Please indicate the main themes of your project with key words
art in the street

Please give information about the key objectives of your project in terms of sustainability and how these have been met. Please highlight how the project can be exemplary in this context.
The main objectives of this development were to improve walking and travel comfort for bicycles and people with disabilities.
The layout of the green spaces has been designed to resist the lack of water and to bring freshness in summer.

Please give information about the key objectives of your project in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the project can be exemplary in this context.
This development has made it possible to restore a coherent coating to this pedestrian street and to offer the same treatment qualities as the pedestrian streets of the historic center.
Particular attention has been paid to the forecourt of the church in order to highlight this heritage building and emblematic of the district.
The organization of the benches, but also the organization of the spaces dedicated to the terraces of the cafés, made it possible to ensure the role of an important social place for this street, while trying to avoid situations that could generate a feeling of insecurity, especially for women.

Please give information about the key objectives of your project in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the project can be exemplary in this context.
The old street was divided into two banks with a difference in topographic levels which generated steps. All the street has be remodeled to give a smooth and continous experience, especially for people with disabilities. As possible, the public entrance of shops and services of this commercial street has been treated in the layout to remove or reduce the height with the level of the public space and improve accessibility standards for shops.
An attention as been paid to visually impaired and blind people with a contrasting and integrated guide line in the layout.
On top of that, attention as been paid for women in public spaces. As demonstrated by a student in sociology, this street suffered from a lack of appropriation by women and developed a strong feeling of insecurity, especially by women (due to groups of youngs men).

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project
The development of rue Saint-Sever was the subject of a local urban workshop involving many residents and users of this street. Numerous consultation meetings have made it possible to redefine uses, levels and choices of vegetation.
The street traders were particularly involved before the construction site and during the construction site.
The inauguration of the street, somewhat impacted by the social movements of the yellow vests at the end of 2018 at the beginning of 2019, undermined the initial plans for a popular festival. Nevertheless, a participatory show was put on in May 2019 in front of the Saint-Sever church.
The ephemeral installations of furniture and works of art during the summer of 2019 allowed residents to rediscover their street after a few months of construction.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the project. Please highlight what the added value of their engagement was.
The metropolis is the contracting authority for the works.
The municipality of Rouen organised the public participation.
European Union supported the project with the european fund for regional development, as the Région Normandy as managing authority. It made it possible to highlight this development via the communication of the region.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your project. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was.
This project has combined skills in urban planning, landscaping, public works techniques, but also sociologists and artists.

Please give information on the results, outcomes and impacts achieved by your project in relation to the category you apply for. This includes also benefits from the project for direct and indirect beneficiaries
This development has made it possible to develop soft mobility, especially walking and cycling, and to improve the movement of people with disabilities. It has also made it possible to improve the place of women in the public space and to reduce their feeling of insecurity.

Please provide documents showing the results, outcomes and impacts of your project
Web link
Web link
- http://www.saint-sever-nouvelle-gare.com/
Please highlight the innovative character of the project, when compared to mainstream actions in the field of the project
The innovative character of the project lies in the combined approach of a development of public space constituting a living space and artistic and design interventions which allow to highlight the human wealth of the district.
The integration of rue Saint-Sever into the "Rouen impressed" street-art route in 2020, with the integration on a facade of a work representing a female face, has made it possible to offer a new look at this part from the city. It also allowed residents of the rest of the city of Rouen and its agglomeration to cross the Seine, and thus to contribute - albeit modestly - to the mental boundaries between the right and left banks of the City.

Please describe the methodology or approach used in your project.
The rue Saint-Sever development project was not limited to work on public spaces but was accompanied by interventions to enliven the street and allow the reappropriation of this public space by the inhabitants.
This 2A approach - Aménager et Accompagner (D&S : Develop and Support that souds less good in english) is now available for other public space projects.

Please describe which elements of your project could be replicated or transferred to other places, groups of beneficiaries and context. This may involve for example aspects of the methodology, technology, processes, products, learnings etc.
The 2A approach - Aménager et Accompagner ( Develop and Support ) can be replicated, in respect of cultural rights and the particularities of the places.

Please explain what kind of global challenges the project addresses by providing local solutions
Cultural rights,
sustainable mobility
adaptation to climate change
Please attach at least 6 high resolution images (or other types of visual representations, if images are not possible) to your application.
If you would like to upload additional documentation, please upload or write below
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By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed project has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the project and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted project, is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes