New European Bauhaus Prizes 2023

Initiative category

Identify the award category for which this initiative is being submitted
Reconnecting with nature

Email user
zornicavnaydenova@gmail.com

Basic information
Initiative title
EcoHunt-mobile app for de-littering

Full initiative Title
Our mission is to create a habit cleaning our environment via game by taking a small step each day.

Please provide a short, catchy description of your initiative to be used in communication towards the public.
Pollution and littering have garnered much attention in recent years due to their negative effect on animal habitats, the overall environment, and the climate. The EcoHunt combines education and gamification to tackle the pollution problem by mobile app for de-littering via a Treasure hunt-style game. The app varied missions and incentives drive its users to clean their surrounding environment, by daily list of commonly found litter is generated.

What was the geographical scope of your intiative?
Cross-border/international

Where was your intiative implemented?
Location 1
Bulgaria

Location 2
Other

Which other country?
At the first years our goal is to start it in Bulgaria, after that to escalate to Balkans and more bu social medias.

Member State(s), Western Balkans and other countries
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If relevant, insert names of region(s)/municipality(ies) involved
In Bulgaria, we are going to start popularization in Sofia, Plovdiv, Burgas, Gabrovo by events with schools, universities and local and international organisations as WWF, ZONTA and more.

Does your initiative address mainly urban or rural issues?
It addresses urban-rural linkages

Does your initiative refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your initiative benefited from EU programmes and/or funds?
No

Has your initiative won an EU prize with a monetary value awarded?
No

Does your initiative has a minimum level of maturity? The minimum level of maturity is exemplified by stakeholder/ initiative promoter commitment to implement the initiative in practice and a clear methodology /approach.
Yes

On whose behalf are you submitting the application?
As an individual
Please provide the contact details for the intiative promoter (the individual or representative of the organisation authorised to represent the intiative).
- First name: Zornica
  Last name: Naidenova
  Gender: Female
  Nationality: Bulgaria
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Pleven, RQB "Drujba", 137, entr.V, ap12
  Town: Pleven
  Postal code: 5800
  Country: Bulgaria
  Direct Tel: +359 88 231 2724
  E-mail: zornicavnaydenova@gmail.com
  Website: https://ecohunt.substack.com/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.instagram.com/ecohunt_app/
  Social media handle and associated hashtag(s): #EcoHunt
- URL: https://www.facebook.com/EcoHunt-108075351568983
In case my initiative is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my initiative in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
Social Media

Description of the initiative
Please provide a summary of your initiative
The EcoHunt combines education and gamification to tackle the pollution problem by mobile app for de-littering via a Treasure hunt-style game. The app varied missions and incentives drive its users to clean their surrounding environment, by daily list of commonly found litter is generated. These problems stem from two root problems: manufacturing standards and a lack of cleaning and de-littering culture. Mobile apps continue to gain more traction as solutions to different issues in our day-to-day lives. At the same time, games are becoming an educational tool for easily learning via interactivity. The goal is to create a habit of consistently cleaning our environment by taking a small step each day.

Please indicate the main themes of your initiative with 5 key words.
de-littering

Please indicate the main themes of your initiative with key words
mobile app

Please indicate the main themes of your initiative with key words
gamification

Please indicate the main themes of your initiative with key words
create a habit

Please indicate the main themes of your initiative with key words
education

Please give information about the key objectives of your initiative in terms of sustainability and how these have been/will be met. Please highlight how the initiative can be exemplary in this context.
The game is the brain`s favorite way to learning. So we use game to create a habit of consistently cleaning our environment by game with missions and taking a small step each day.
In that way we make more responsible people about environment and clean the world day by day.

Please give information about the key objectives of your initiative in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the initiative can be exemplary in this context.
The game is combine many good practices from social medias and successful mobile app/games like Pokemon go and Duolingo. We use these examples, becouse In Pokemon go users all over the world are playing in searching for unreal monsters- In EcoHunt they will search, fined, pick and throw the litter. And also Duolingo use good gamification methodologies for learning new leanguages. EcoHunt combine these practice to make cleaning up the environment fun.

Please give information about the key objectives of your initiative in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the initiative can be exemplary in this context.
As the examples (Social medias, Duolingo, Pokemon Go) show, the game create communities and EcoHunt will create engaged and educatied about environment community.

Please explain the way citizens benefiting from or affected by the initiative and civil society have been/will be involved in the initiative and what has been/will be the impact of this involvement on the initiative
The App takes the form of a game where varied missions and incentives drive its users to clean their surrounding environment day by day. A daily list of commonly found litter is generated. The user collects them and takes a picture, if possible, marking the mission as done. The picture can be shared on social media along with some of the user’s in-app achievements. We are going to make that communities by events and activities in the app. Also by
partnerships with eco-friendly companies.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the initiative.
First of all at our events participations, we have a great feedback from schools and defferent education organisations and public institutions to support and promoting the initiative.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your initiative. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
Our road map include many functions like team game to engage a lot of people of all ages. Our team include marketing specialist, who helps EcoHunt getting better.

Please highlight the innovative character of the initiative, when compared to mainstream actions in the field of the initiative
There are many small initiatives that wants to clean, there are big ones, too. But they are not effective enough, so we want to make colture of Environment
responsibly community.

Please describe which elements of your initiative could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
Social media and making things "viral" is a huge thing, so we plan using infuencer and social media marketing, also partnerships with education, eco-friendly companies to growth the community.

Please describe the methodology or approach used in your initiative.
EcoHunt is a mobile app for de-littering via a Treasure hunt-style game. The App takes the form of a game where varied missions and incentives drive its users to clean their surrounding environment day by day. A daily list of commonly found litter is generated. The user collects them and takes a picture, if possible, marking the mission as done. The picture can be shared on social media along with some of the user’s in-app achievements. The goal is to create a habit of consistently cleaning our environment by taking a small step each day

Please explain what kind of global challenges the initiative addresses by providing local solutions
The goal is to create a habit of consistently cleaning our environment by taking a small step each day and make our regions, parks, beaches, cities, countries better. We clean the world by game

Please detail the scope of progress in the implementation of the initiative. This can include already demonstrated results/outputs related to the chosen Prizes category, and the already achieved benefits from the initiative for direct and indirect beneficiaries. This can also include a development plan of the initiative, with a particular attention to the steps envisaged in the year following the application, and including envisaged results and benefits from the initiative
EcoHunt participates in game and education event like Sofia Game Night and Sience festival, also win the Start Young-competition for entrepreneurship. Also we make some studies in local schools.

Please provide documents that demonstrate the maturity level of the initiative and commitment to implement the initiative in practice (e.g.: evaluation report, final or mid-term initiative report, certification, publications, building permit, grant agreement, letter of support, partnership agreement, etc.)
PDF
PDF
- pdf-1-24171.pdf
If relevant, please describe how your initiative contributes to developing new competences, especially in the context of the European competence framework on sustainability.
EcoHunt id:
-learning for the green transition and sustainable development a priority in education and training policies and programmes
-create supportive learning environments for sustainability that span all activities and operations by an educational institution and enable teaching and learning that is hands-on, interdisciplinary and relevant to local contexts
-support educators in developing their knowledge and skills to teach about the climate crisis and sustainability, including dealing with eco-anxiety among their students
-actively involve students and staff, local authorities, youth organisations and the research and innovation community in learning for sustainability
Please attach at least 6 high resolution images or visual representations of your initiative to your application.
If you would like to upload additional documentation, please upload or write below.
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By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed initiative has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the initiative and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their initiatives, initiative, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted initiative, initiative is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes