New European Bauhaus Prizes 2023

Project category

Identify the award category for which this project is being submitted
Shaping a circular industrial ecosystem and supporting life-cycle thinking

Email user
jemedesigns@gmail.com

Basic information
Project title
JEME

Full Project Title
JEME, a sustainable fashion brand

Please provide a short, catchy description of your project to be used in communication towards the public.
JEME Designs is an independent sustainable fashion brand produced in a small atelier in Berlin that creates mainly sets of two pieces for women. All our collections are made with organic or deadstock fabrics carefully sourced from traditional textile manufacturers from Europe. We focus on small handmade production of limited pieces to generate zero waste for the environment and our packaging is plastic-free, working only with recyclable materials.

What was the geographical scope of your project?
Cross-border/international

Where was your project implemented?
Location 1
Germany

Location 2
Spain

Member State(s), Western Balkans and other countries
{Empty}

If relevant, insert names of region(s)/municipality(ies) involved
JEME is based in Berlin and all production is made in a small aterlier in Berlin, so the production is local. All the materials are sourced from a traditional manufacturer from Berlin.

Does your project address mainly urban or rural issues?
Mainly urban

Does your project refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your project benefited from EU programmes and/or funds?
No

Has your project won an EU prize with a monetary value awarded?
No

Is your project fully completed
Yes

Please indicate a date (mm/yy)
2022-12-31

On whose behalf are you submitting the application?
As an individual
Please provide the contact details for the project promoter (the individual or representative of the organisation authorised to represent the project).
- First name: Laia
  Last name: Ros
  Gender: Female
  Nationality: Spain
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Heidenfeldstraße 18
  Town: Berlin
  Postal code: 10249
  Country: Germany
  Direct Tel: +49 1575 9674386
  E-mail: jemedesigns@gmail.com
  Website: https://www.jemejeme.com/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.instagram.com/jemejeme__/
  Social media handle and associated hashtag(s): #sustainablefashion #slowfasion #ethicalfashion #deadstock #sustainableliving
In case my project is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my project in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
New European Bauhaus or European Commission websites

Description of the project
Please provide a summary of your project.
JEME Designs is an independent sustainable and fashion brand produced in a small atelier in Berlin that creates mainly sets of two pieces for women.
We are aware that the fashion industry is one of the biggest contributors in climate change having a significant carbon impact and that a change within the industry is necessary. We want to be part of the change and that is why each action we do goes through a sustainable process. All our collections are made with organic or deadstock fabrics carefully sourced from traditional textile manufacturers from Europe. We focus on small handmade production of limited pieces to generate zero waste for the environment and our packaging is plastic-free, working only with recyclable materials.
We offer ready-to-wear two-pieces sets because we believe it’s the easiest way to get dressed, at the same time style and good fits are essential assets in our designs. We live in a fast-paced world where most women feel like they are rushing to daily activities and they tend to dress comfy but without enhancing their beauty. Not really thinking how to properly match their clothes. We offer sets for every occasion, from casual to more sophisticated events. All our pieces are designed having style, elegance and comfort in mind. We take care of all little aspects to make women’s life easy and at the same time make them feel good with themselves and beautiful. This project is an experimentation and in each collection we challenge ourselves by bringing together new concepts, playing with fabrics, cuts and shapes and breaking with the standard. We take references from iconic vintage pieces to create our collections, always adding a mediterranean touch.

Please indicate the main themes of your project with 5 key words.
sustainable fashion

Please indicate the main themes of your project with key words
slow fashion

Please indicate the main themes of your project with key words
sustainable production

Please indicate the main themes of your project with key words
inclusivity

Please indicate the main themes of your project with key words
deadstock and organic fabrics

Please give information about the key objectives of your project in terms of sustainability and how these have been met. Please highlight how the project can be exemplary in this context.
1. Production process: our production in local, all the collections are made in a small atelier in Berlin run by two women.
2. Deadstock and organic fabrics: our materials are sourced in Berlin. We only use deadstock and organic fabrics to generate 0 waste to the environment.
3. Timeless and long-lasting garments: all our pieces are designed to last long, because we work with high quality leftovers materials from traditional manufacturers but that are certified. Also, we are constantly working on offering multi-use garmets, such as reversible sets so that the pieces can be worn in multiple ways and can have a longer usage.

Please give information about the key objectives of your project in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the project can be exemplary in this context.
We offer ready-to-wear two-pieces sets because we believe it’s the easiest way to get dressed, at the same time style and good fits are essential assets in our designs. We live in a fast-paced world where most women feel like they are rushing to daily activities and they tend to dress comfy but without enhancing their beauty. All our pieces are designed having style, elegance and comfort in mind. We take care of all little aspects to make women’s life easy and at the same time make them feel good with themselves and beautiful. We are aware that your mood can have a huge impact on how you dress, but also viceversa. And you can choose to dress like your mood or get the mood for how you dress. Clothes have the power to support every woman and help them show up as their higher self. Therefore, we design every piece for a different daily mood, but always enhancing fun and positivism playing with colours, textures and transparencies.

Please give information about the key objectives of your project in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the project can be exemplary in this context.
We are an inclusive brand, not only on the designs that we make where we use materials that easily adapt to different bodies and sizes, but as well with all the people involved in the production process, from the women working for us to create the pieces, to the models we hire to do the shootings and even the way we want to position JEME in social media. We are an advocate for celebrating all women and that is the message we always want to transmit, to show natural women as they are.

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project
We offer high quality clothing for a more affordable price than our competitors. The designs we make are unique pieces, limited editions offering our customers limited edition clothing, to make them feel unique. Also, we offer our customers clothing that is made to last long, with reversible pieces that you ca wear in different ways. We are aware that the fashion industry is one of the biggest contributors in climate change having a significant carbon impact and that the society is asking for a change within the industry. That we why we offer 0 waste, highly stylish two-piece sets made generating 0 waste to the environment.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the project. Please highlight what the added value of their engagement was.
The first step in our production process is visiting a small traditional manufacturer located in Berlin, where we get all the materials, deadstock fabrics that he has from high quality textile partners, mainly produced in Germany and Italy. In our studio we design the collections according with the fabrics that we have and we send our sketches to a small atelier located in Berlin run by two women, where they produce our collections.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your project. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was.
For us has been a challenge to be able to do a collection of clothing fully controlling all the process to make it fair and sustainable. We found that many companies are not ready to produce small quantities of pieces, but out business model is based on using only deadstock fabric and that is ahy our pieces are limited.

Please give information on the results, outcomes and impacts achieved by your project in relation to the category you apply for. This includes also benefits from the project for direct and indirect beneficiaries
JEME has been active since december 2021. During 2022, we have created 14 designs, selling mainly offline in Berlin, in local designer markets and pop-ups as our main brand awareness strategy and sales channel. In 2022, JEME spent a total of 20.635,00 euros on producing 14 sets and 1.427,00 euros on marketing and promotion of the products. They opened the website in March as the main sales channel as they have not had their own shop either. Even so, it managed to sell 39,43% of its collections, earning a total of 11.190,24 € 2 months before the end of the year.

For 2023, we want to scale the business and expand to other markets focusing on our ecommerce shop as the main sales channel. Our strategy is to increase the collections to 20 sets by the beginning of 2025, increasing the quantity of pieces from 10-15 units per set to 20-50 units per set, and focus all our marketing activities to raise brand visibility to reach new customers and generate growth, mainly in Germany and France, since are in the ‘’top 10’’ countries with more online fashion buyers.

Please provide documents showing the results, outcomes and impacts of your project
Web link
Web link
- https://www.jemejeme.com/
Please highlight the innovative character of the project, when compared to mainstream actions in the field of the project
We managed to create highly stylish sustainable fashion, stablishing sustainable and slow processes from sourcing the materials to the production of the garmets and undertanding the customers needs offering an easy choice to get dressed as it is a two-piece set, while commiting to the environment by not generating any waste.

Please describe the methodology or approach used in your project.
The first approach used in the project has been to generate 0 waste by using only deadstock fabrics, but we are working on implementing upcycling methods for our future collections, recycling old materials and reusing non sold items to give it another life.

Please describe which elements of your project could be replicated or transferred to other places, groups of beneficiaries and context. This may involve for example aspects of the methodology, technology, processes, products, learnings etc.
We are aware that there is a lot of overproduction of textiles and materials that are not being used and thar are burned and that generates extra pollution to the environment. With our business model we want to encourage not only the society to buy sustainable fashion, but we claim the rest of the fashion companies to be very strict with their processes to make them sustainable. To apply sustainable strategies to not overproduce textiles and clothes and to re-use and recycle non sold stock.

Please explain what kind of global challenges the project addresses by providing local solutions
Sustainability is becoming more and more prevalent in the fashion industry and will continue to gain in importance. Increasing awareness of environmental protection and social justice is leading to a rethinking of ecological and social issues. Consumers are concerned about all aspects of sustainability, from the supply chain to packaging, but their sharpest focus is on materials, which they want to see produced using sustainable processes. Demand is shifting away from “fast fashion” and towards buying fewer, higher quality pieces.
Please attach at least 6 high resolution images (or other types of visual representations, if images are not possible) to your application.
If you would like to upload additional documentation, please upload or write below
- JEME_2023.pdf
By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed project has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the project and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted project, is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes