New European Bauhaus Prizes 2023

Concept category

Identify the award category for which this concept is being submitted
Shaping a circular industrial ecosystem and supporting life-cycle thinking

Email user
angelina@upside.club

Basic information
Concept title
UpsideClub Tjikko

Full Concept Title
Regenerative Store - UpsideClub - location 'Tjikko'

Please provide a short, catchy description of your concept to be used in communication towards the public

At the beginning of this year a unique concept was kickstarted in the middle of Amsterdam: the Upside Club. The Upside Club is the world's first regenerative, open source, scalable and repeatable retail concept. Here you will find all kinds of solutions to regenerate your daily life. It is a place where regenerative solutions are developed together with the neighbourhood. Where solutions and products are displayed that contribute to greater well-being and a healthy living environment.

What was the geographical scope of your concept?
Local

Where was your concept implemented?
Member State(s) and Western Balkans
Netherlands

If relevant, insert names of region(s)/municipality(ies) involved
Amsterdam. We inspire people to scale (maximize ecological/ social) potential of UpsideClub to more locations all over the world.

Does your concept address mainly urban or rural issues?
It addresses urban-rural linkages

Does your concept refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your concept benefited from EU programmes and/or funds?
No

Has your concept won an EU prize with a monetary value awarded?
No

On whose behalf are you submitting the application?
As an individual in partnership with other persons
Please provide the contact details for the author(s) of the concept:
- First name: Angelina
  Last name: Prins
  Gender: Female
  Age: 24
  Please attach a copy of your national ID/residence card:
  IMG_4986.pdf
  
  By ticking this box, I certify that the information regarding my age is factually correct. : Yes
  Nationality: Netherlands
  If relevant, please select your other nationality: Russia
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Bosboom Toussaintstraat 62H
  Town: Amsterdam
  Postal code: 1054 AR
  Country: Netherlands
  Direct Tel: +31 6 47381573
  E-mail: angelina@upside.club
  Website: https://upside.club/homepage/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.instagram.com/upside.club/
In case my concept is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my concept in the channels of the European Commission
Yes

How did you hear about the New European Bauhaus Prizes?
Someone who heard about us recommended us to participate!

Description of the concept
Please provide a summary of your concept.
We kickstarted a retailstore for Regenerative products in Amsterdam, to introduce people in the neighbourhood to the concept of regeneration. Regeneration focuses on restoring nature and supporting human well-being. We have a physical location where locals can: be informed on existing regenerative products and can buy them, introduce their own regenerative ideas, form partnerships on this topic, join inclusive events, spread knowledge and ideas/concepts on improving their local neighbourhood. Local people can come to the store or contact the UpsideClub team for any of their personal questions regarding responsible consumption.

Please indicate the main themes of your concept with 5 key words.
Regeneration

Please indicate the main themes of your concept with key words
Biomimicry

Please indicate the main themes of your concept with key words
Social impact

Please indicate the main themes of your concept with key words
Sustainable business

Please indicate the main themes of your concept with key words
Innovation

Please give information about the key objectives of your concept in terms of sustainability and how these have been met. Please highlight how the concept can be exemplary in this context.
We are the first store that aims to sell a comprehensive range of regeneratively designed products, in this context we can be exemplary. The aim of the Upside Club is to empower a regenerative movement by starting local Upside Clubs to transfer neighbourhoods by offering, displaying, collecting, selling and or co-creating practical regenerative products and solutions to regenerate daily lives in a positive and convenient way. Moreover, we support the further development of regenerative products and concepts. Regeneration goes a step further than sustainability, and focusses on restoring ecosystems by using the most nature friendly resources in production techniques.

Our key objectives in terms of sustainability are:
- Providing nature based products
- Responsible production
- Developing sustainable partnerships
- Help improve the quality of life in the local neighbourhood in line with local wishes
- Involving locals in inclusive events

Please give information about the key objectives of your concept in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the concept can be exemplary in this context.
Amsterdam is the most multi cultural city in the world, and therefore a great place to launch a 'club' with a focus on well-being for every living thing on this planet. The Upside Clubs aims to inspire and inform consumers and by-passers in an accessible, positive and self-explaining way. the Uspide Club aims to make them aware of the fact that you can choose products and services every day that make a positive contribution to our well-being. This is how we show that a regenerative life is a positive and thriving life where you feel happy and good because of making the right choices. With these positive choices you take care of your own health and well-being, and that of friends, family, your neighbours, your city and the earth. For current and future generations.

Please give information about the key objectives of your concept in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the concept can be exemplary in this context.
We aim to serve the local people with regenerative solutions that match their wishes. Our physical location is located in the centre of Amsterdam, offering a range of products in different price classes. The end goal is to hand the club over to the local community.

Please explain the way citizens benefiting from or affected by the concept and civil society have been / will be involved in the concept and what has been / will be the impact of this involvement on the concept.
The Upside Club offers local residents and interested parties regenerative choices, and if there is no regenerative option available, the team will work with them to find concrete solutions: from daily groceries and clothing, to transport and the renovation of your home. This is how awareness grows about the positive impact that daily choices can make and the Upside Club helps consumers make positive choices. These choices have an impact on their own well-being, that of their immediate environment and neighborhood and ultimately on the quality of life on the planet. For now and future generations.

From an 'open platform', the Upside Club offers innovative designers and artists a platform to showcase and sell their regenerative products. You can also become a member of the club if you are interested. With your membership you benefit from the crowd-solving solutions and thus support your local community, accelerate and empower the regenerative movement and invest together with your neighbours in regenerative solutions that make your neighbourhood a better place.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and development of the concept. Please highlight what the added value of their engagement was
We engaged local stakeholders to share their view and input on our pilot concept and further development sessions of the store, to see where we can fill in their wishes. The added value of their engagement was that their wishes present starting points in our search to products, and we will serve their wishes with matching solutions. The local stakeholders help create our assortiment of products.

Please explain which disciplines and / or knowledge fields were reflected in the design and development of your concept. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
The Upside Club offers a display for designers, artists and makers to display their pioneering work and regenerative products. Regenerative design - be it in design thinking, product development or agriculture - is a recently emerging practice for researchers, designers and makers. Although the principles of regeneration are as old as life on earth, regeneration as a movement in western operating countries and companies is making its way.

The disciplines and knowledge fields reflected in the design and development of our concept are as follows:
- International Business
- Sustainable Consultancy
- Regenerative design
- Ethics

The combination of these make up a great resource. The added value is the interaction .

Please explain the innovative character of your concept when compared to mainstream actions in the field of the concept.
The Upside Club is the world's first regenerative, open source, scalable and repeatable retail concept. The Upside Club aims to empower a regenerative movement by starting local clubs to transfer neighborhoods by offering/displaying/collecting/selling/co-creating practical regenerative products and solutions to regenerate daily lives in a positive and convenient way.

Please which elements of your concept could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
A key objective of the Upside Club is that it can be replicated and deployed in other cities and countries. To facilitate this deployment of Upside Clubs worldwide, 2023-2024 is dedicated to the development of a manual to start your local Upside Club. This manual will be accessible for anyone and free to download. The Upside Club is successful when the concept will spread worldwide as an idealistic chain of Upside Clubs. Anyone can start an Upside Club, as long as it contributes socio-environmentally, is non-profit and is regenerative.

Please explain what kind of global challenges the concept addresses by providing local solutions
We address the global challenges of Climate Change, Resource scarcity, Health Issues, Overconsumption, Colonization, Mental Health, Transparency.

Our economic system is incapable of repairing the self-created climate problem. That is why sustainability alone is not enough if we also continue to pursue economic growth. When it comes to consumer choices, fair and sustainable is often less bad, but we also have to realize that a constant 'more-more-more' will not repair the damage done. Regeneration offers a solution for this. The difference with sustainable products, whose impact on the ecosystem and society is neutral, is that regenerative products feed back. This way you know that the production process has no negative impact on the climate and working conditions, for example, but contributes to greater well-being and a healthy living environment.

Please attach the development plan of your concept. This plan should detail the plans you have for the further development and implementation of your concept, with a particular attention to the steps envisaged in the year following the application. The plan should also include envisaged results and benefits from the concept for direct and indirect beneficiaries. The results and benefits should be specified in relation to the objectives of the concept, and to what is expected in the context of the respective category

Development Plan UPSIDE CLUB.pdf
Please attach at least one high resolution image or visual representation of your concept to your application.
If you would like to upload additional documentation, please upload or write below
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By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed concept has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the concept, initiative, and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their concepts, concepts, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted concept, concept is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes