A concept building, where the view of the historical heritage of Rome and sustainable innovation meet. This innovative design finds its roots in the need to allow people of all backgrounds to expand their knowledge horizons in an immersive experience. Through the symbiosis of nature and culture, embedded in the green design of the structure and the facilities provided, we aim to inspire current and future generations to actively pursue green initiatives and leave a positive mark on society.
Local
Italy
Rome
It addresses urban-rural linkages
It refers to a physical transformation of the built environment (hard investment)
No
No
As an individual in partnership with other persons
First name: Andrea Last name: Pavoni Gender: Male Age: 23 Please attach a copy of your national ID/residence card:
By ticking this box, I certify that the information regarding my age is factually correct. : Yes Nationality: Italy Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Lungotevere Prati 17 Town: Rome Postal code: 00193 Country: Italy Direct Tel:+39 389 538 6989 E-mail:pavoniandrea@outlook.com
First name: Corrado Last name: Caputo Gender: Male Age: 21 Please attach a copy of your national ID/residence card:
By ticking this box, I certify that the information regarding my age is factually correct. : Yes Nationality: Italy Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Via Luca Giordano 16 Town: Aversa Postal code: 81031 Country: Italy Direct Tel:+39 342 801 0148 E-mail:corradocaputo@outlook.com
{Empty}
Yes
New European Bauhaus or European Commission websites
The “Nature, Culture: Future” project is an architectural structure, in the form of an arch, in Rome, Italy, aiming to forge a connection between historical tradition and cutting-edge innovation, between our cultural heritage and a brighter future, and between classical aesthetics and sustainable design. The arc seamlessly integrates a Roman-inspired design with modern-style recycled glass façades, lush vegetation, and a cascade streaming throughout the arc intrados. The structure will be located in a historical but yet not valorised neighbourhood of The Eternal City. The installation will be accessible to the public from two main entrance doors. Visitors would have access to the “Culture” Café, a literary café located at the glass level of the structure, where people would be able to access a broad variety of cultural books, engage in philosophical debates, and enjoy top-of-the-notch European fusion cuisine while admiring a 360-degree view of the Roman square. For true nature-lovers, the arch also offers a nature-immersed view of Rome on its upper level, enabling visitors to connect with nature while enjoying a breath-taking panorama of the capital.
Culture
Nature
Future
Sustainability
Biodiversity
The “Nature, Culture: Future” project places environmental sustainability at its core. The installation aims not only to become a milestone in environmentally friendly architecture in the European Union but also a means to raise awareness to tackling pressing ecological concerns. In this regard, the key sustainable objectives of this project include:
• Sustainable materials sourcing (i.e. recycled glass, bamboo, responsibly-farmed wood)
• Riving vegetation in a polluted urban area
• Contributing to reducing carbon dioxide pollution and improving air quality
• Promoting urban biodiversity (i.e. providing habitats for insects such as bees)
• Provide a knowledge hub to raise awareness on pressing climate concerns
The design of the “Nature, Culture: Future” project is aesthetically pleasing, perfectly in line with the historical buildings that would be surrounding it, and designed such as that the modern and sustainable aspect of the design does not intrude the existing style, but rather complements it seamlessly. People living in the neighbourhood will be positively affected as the building will not be so intrusive as to disrupt the view of the city. Citizens will be able to benefit from the revival this project will bring to the neighbourhood where they live. Moreover, it will be a full and immersive experience for people, as free access to the building and walking top level will be made available to the public. Moreover, the architectural design will include a coffee-shop with a “leave-one-get-one” open and free bookshop, where foods and drinks are made in an environmentally conscious manner. Lastly, this concept is centred on generating positive emotions in the hearts of people, pushing them to think about pressing environmental issues in an action-oriented way, motivated by the evoked passion of a sight of sustainability as close to them as their homes, and not a faraway issue.
The “Nature, Culture: Future” project has global accessibility and affordability at its core. The initiative aims to spread culture and knowledge in order to reconnect society with nature in a non-intrusive and eco-friendly way. Rendering the building accessible to everyone free of charge is a must in our initiative. By sourcing locally-grown products and appealing to donations with regards to the literary café, the element of affordability immediately falls into place. The “Nature, Culture: Future” project is exemplary as the plan to achieve these objectives is highly feasible, and really unique in its non-intrusiveness in the lives the local community. The installation is rather centred on the community’s cultural heritage with the aim to create engagement and alignment of objectives as a main goal.
Local citizens are a fundamental part of the “Nature, Culture: Future” project. The implementation of the initiative will be carried out as to limit as much as possible vision pollution from residents’ perspectives. Moreover, community engagement will be central to the execution of the project. Through a gathering of views, concerns and feedback using surveys and social media coverage our objective is to create a “partnership” with the local community and involve it as much as possible in the realisation of our common objectives. Through the achievement of said measures and objectives, the “Nature, Culture: Future” initiative will create a stronger, closer and more educated community, which actively seeks to be taking part in green-based initiatives fostering societal growth through their own personal connection to the natural environment.
The design of this state-of-the-art concept was generated entirely by the two parties presenting it. For the future development of the concept, independent contractors, and the Rome Municipality will be gradually integrated into the project deployment to ensure the of the obtainment of relevant permits and construction licenses. This jointly-run process will enable our concept to be implemented in an effective way, reflective of the state-of-the-art innovations in environmental sustainability.
This project represented the collaborative effort of two Italian peers, Corrado Caputo and Andrea Pavoni. Frustrated by the community’s disregard of environmental concerns, the two Master in Management students at INSEAD, France, decided to join forces, skills, and perspectives to make their voices be heard. Through “Nature, Culture: Future”, the two representatives developed an end-to-end development plan for making a positive change in their community. Corrado Caputo, a Master of Engineering graduate from the University of Warwick, supervised the structural design and project feasibility assessment of the project, other than taking care of sustainable materials selection and adherence to industry standards. Andrea Pavoni, Roman citizen and Economics and Management graduate from the University of Sussex, oversaw the development of the project planning and implementation, budget allocation, and the coordination and engagement of the community with relevant stakeholders by leveraging his roots in the Italian capital.
The innovative character of “Nature, Culture: Future” is not only its seamless blend of historical heritage, modern aesthetics, and nature in all its forms but also its societal endeavour aiming to empowering citizens in making a positive impact on our society.
This project represents a ground-breaking construction embodying within its design the possibility for great scalability. Never before a project focused on innovation and sustainability with such a large-scale community engagement has had the potential to be implemented across different cultures.
This concept was ideated with the idea of transferability in mind. In our instance, the entire design could potentially be transferred to every neighbourhood of Rome. Potentially, the concept could be adapted and exported to other countries and cities in the European Union, building on each country’s unique historical values to the model in order to evoke connection to nature and sustainability awareness. The “Nature, Culture: Future” could be a meaningful first step towards introducing “environmental architecture” to raise awareness about climate change and reconnect to our earth.
The implementation of our concept will tackle several key global challenges. Firstly, by providing in-loco solutions it will serve as an educational means to educate local communities on urgent societal issues such as climate change, depletion of natural resources, deforestation, whilst at the same time evoking a sense of belonging in the community to inspire a sense of “your hometown is your home”. Furthermore, it will directly address the global challenge of climate change. The nature of the concept itself is reconnecting people in the local community to build a greener, brighter, and more sustainable future. Therefore, this project boldly introduces eco-friendly materials into the heart and soul of The Eternal City, creating an aesthetically pleasing result, which aims to be a first-mover in the reduction of pollution and reaching net zero emissions in society.
