New European Bauhaus Prizes 2023

Project category

Identify the award category for which this project is being submitted
Regaining a sense of belonging

Email user
comercial@casadofavo.pt

Basic information
Project title
Casa do Favo

Full Project Title
Casa do Favo

Please provide a short, catchy description of your project to be used in communication towards the public.
CASA do FAVO selects the best local providers and developed a line of Portuguese gourmet food products with a differentiated Hexagon design.
Presenting to the world, what is best done in Portugal.
WHAT MOVES US:
TRADITION, the wisdom of our country that passes from generation to generation.
THE ELEGANCE, in form and content.
THE INNOVATION that transports the best of tomorrow's generations.
THE QUALITY, because we trust national production.

What was the geographical scope of your project?
Regional

Where was your project implemented?
Member State(s) and Western Balkans
Portugal

If relevant, insert names of region(s)/municipality(ies) involved
{Empty}

Does your project address mainly urban or rural issues?
Mainly rural

Does your project refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your project benefited from EU programmes and/or funds?
Yes

Which fund(s)?
ADDINOV 4.0

Has your project won an EU prize with a monetary value awarded?
No

Is your project fully completed
Yes

Please indicate a date (mm/yy)
2022-12-31

On whose behalf are you submitting the application?
As a representative of an organisation
Please provide the contact details for the project promoter (the individual or representative of the organisation authorised to represent the project)
- Name of the organisation(s): IMPACKTPLUS, UNIPESSOAL LDA
  Type of organisation: Private company
  First name of representative: Miguel
  Last name of representative: Fernandes
  Gender: Male
  Nationality: Portugal
  Function: Managing Director
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Av. Vitor Gallo, 99 1ºD
  Town: Marinha Grande
  Postal code: 2430-172
  Country: Portugal
  Direct Tel: +351 963 646 812
  E-mail: comercial@casadofavo.pt
  Website: https://www.casadofavo.com
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.facebook.com/casadofavo
  Social media handle and associated hashtag(s): #casadofavo
- URL: https://www.instagram.com/casadofavo/
  Social media handle and associated hashtag(s): #casadofavo
In case my project is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my project in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
Friends

Description of the project
Please provide a summary of your project.
Casa do Favo is a Portuguese brand owned by ImpacktPlus that developed a range of Portuguese gourmet food products with a distinguished hexagonal design, by selecting the best local providers and showing to the world the best quality products made in Portugal.

We have created a brand that dignifies the ex-libris of national production, combining quality, efficiency / sustainability and beauty, and launched first products in honey, jams, chocolates, cheeses.

We seek to inspire people, to be catalysts for change, challenging the shape and remaining faithful to its essence.

We have started with honey products but now we have established other partnership with other products, such as, jams, chocolate and cheeses.

What moves Casa do Favo:
TRADITION, the wisdom of our country passed down from generation to generation.
DESIGN, in shape and content.
INNOVATION that carries the best for tomorrow's generations.
QUALITY, because we trust national production.

https://www.casadofavo.com/

Please indicate the main themes of your project with 5 key words.
Tradition

Please indicate the main themes of your project with key words
Design

Please indicate the main themes of your project with key words
Innovation

Please indicate the main themes of your project with key words
Quality

Please indicate the main themes of your project with key words
Hexagonal

Please give information about the key objectives of your project in terms of sustainability and how these have been met. Please highlight how the project can be exemplary in this context.
Product - The best natural sweetener – Health sustainability
Honey is a great natural sweetener and is healthy. This is a food full of benefits because it has antimicrobial action, capable of preventing growth or destroying microorganisms and thus protecting against diseases.

The Market – Economic sustainability
We have noted that Europe consumes more honey than it produces and there is an increase in the number of consumers who have concerns about their health, avoiding the consumption of refined products and the environment through the reuse of packaging. Honey is a traditional product and should continue to be, in the way it is produced and packaged.
However, we believe that this market will grow in the future and there is an opportunity to improve the communication, image and value of honey as a consumer good.
We propose a traditional product, which represents the best of what is made in Portugal, with differentiating packaging in hexagonal shape.

Importance of the bees for the planet – Environmental sustainability
Sustainable product:
The pollination is a crucial process for environment sustainability and the bees are main pollination agent contributing enormously for the environment. On top, the bees produce honey in natural way. Therefore, the consumption of honey not only is healthier as also encourages the protection of the bees contributing for better environment.

Packaging sustainability by reutilization of glass jars:
The glass jars can be reused to store various products or as vases for flowers, table arrangements or for other creative purposes of the users.

Make a relationship with local producers – Social/ Local Sustainability
Casa do Favo wants to support and give visibility to small national producers, contributing with our know how in packaging, product development and commercial network that we are building around the products that we create.

Please give information about the key objectives of your project in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the project can be exemplary in this context.
Casa do Favo means “Honeycomb House” in Portuguese.

Our intention is to make a direct connection between the brand name and the hexagonal shape of the products (visual emotion).

We want to keep the presence of the Portuguese tradition in the production of our products (cultural benefit).

We were also pleasantly surprised by the comments of some customers: people have a perception that the honey jar looks like a bottle of perfume (olfactory sensation).

Our main objectives in terms of aesthetics and quality of customer experience are:
1. Create a brand that attracts customers to know better the place where we have the office and showroom.
2. Create a link between the brand and the place where we have established the office and showroom.
3. The reutilization/ recycling of jars is highly appreciated by its shape.
4. The astonishment and attraction about the unusual shape, not seen before.
5. The brand storytelling:
Because your home is not limited to the walls that confine you,
but to the memories of the places where you lived
and that you want to remember.
Casa do Favo is not just Honey or Jam
It's not just cheese or chocolate, either.
It's your home.
So take us with you, wherever you go.

Please give information about the key objectives of your project in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the project can be exemplary in this context.
Although the quality and the scarcity of the raw materials we established a well-balanced price to allow most customers to access our products.
All products are affordable for the average customer.
All products meet the requirements to be offered to family and friends as a gift or souvenir. We also developed dedicated paperboard packaging.

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project
Benefits for citizians and civil society

1. Regional brand recognition – an attraction as innovative local product
Local suppliers are pleased to establish partnerships as they do not have the time and know how to develop a new packaging product. And by this way they can increase their production.

2. National brand recognition
Casa do Favo has been contacted by EvoqueMag, the most international Portuguese magazine on the market, distributed internationally in 120 countries and on board in all TAP flights.

This magazine is always looking for original brands to feature in the Luxury Travel & Lifestyle section and Casa do Favo was chosen to be part of the January 2023 edition.
https://issuu.com/merakitravel/docs/evoque_12

3. Internships
We welcome a trainee - a Belgian student from the EPHEC University of Belgium, with the aim of studying the introduction of the Casa do Favo brand in the Belgian market.

4. The University-Business Link
The Sobey School of Business at Saint Mary's University (Halifax, Nova Scotia, Canada) offers an MBA programme that integrates the study of international and local business, with a special focus on responsible leadership and developing a mindset of innovation and entrepreneurship.

Casa do Favo was proposed as a case study for internationalization to the United States.

Lisbon was the chosen city to, in July 2022, serve as the stage for discussion and debate between emerging Portuguese business leaders and students of multiple nationalities.

Aware of the value of the interdisciplinary dialogue that is established between science and the market, Casa do Favo joined the group of Portuguese companies that hosted the students.

Casa do Favo accepted this challenge because it believes in the mutual benefits to be derived from the University-Business connection.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the project. Please highlight what the added value of their engagement was.
This is a local project that was developed internally as we have know how in packaging and product development.
We received some inputs locally, specially from family and friends.
The project was implemented at regional level with local partnerships.

Local people proposed and suggested small producers to contact our company or inform them that we can partnership with them.

We have been contacted by current chocolate manufacturer after seeing one of our posts in social media. He had the idea of producing a dark chocolate with honey inside and contacted us to propose a supply partnership. In this way we have launched the chocolate that was not in our initial strategy.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your project. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was.
The degree in engineering and the experience of working several years in different areas of fast-moving consuming goods international companies, gave the project owner the knowledge in production, packaging development and suppliers.
In addition, the project owner did a master's degree (MBA) and Leadership training.
Self-aware of the excellent quality of some Portuguese products, the project owner envisioned and implemented a project with a national food brand that would also differentiate and create a visual identification through the link between the brand and the shape of the products.
Casa do Favo aims to go further in the concept "from the idea to the market", developing differentiating national products under its own brand and creating international links for their commercialization.

Please give information on the results, outcomes and impacts achieved by your project in relation to the category you apply for. This includes also benefits from the project for direct and indirect beneficiaries
The main results achieved by the project were:
1. The importance of the package in selling a product.
2. The achievement of creating one's own business and all the lessons learned during the project.
3. The satisfaction of helping local producers in selling their products.
4. The joy on customers´ faces when they discover the products on the shop shelves or when they receive one of our products as a gift or souvenir.
5. Opening new business channels – we are on sale in more than 100 specialized retail stores in Portugal and on several e-commerce platforms.

Please provide documents showing the results, outcomes and impacts of your project
Web link
Web link
- https://www.casadofavo.com/
- https://issuu.com/merakitravel/docs/evoque_12
Please highlight the innovative character of the project, when compared to mainstream actions in the field of the project
According to the Oslo Manual, an innovation consists of a new product (good or service) or business process that differs significantly from other products or business processes of the company, and which have been presented on the market or put into execution by the company.

In Casa do Favo, Innovation consists of new knowledge or a new combination of:
• Knowledge
• Selection of producers and products
• Packaging study and design
• Attention to details

Please describe the methodology or approach used in your project.
Market evaluation - We can have 2 main approaches to start a new product, first through market research and second trough market request.

Product development - Evaluate main product features and characteristics and source a provider that is willing to meet requests to develop the product with us.

Packaging development - Define packaging according to our hexagonal design concept

Commercial – Present our products to the market

Re-evaluation – Listen to clients and consumers feedback for improving current products and develop new products

Please describe which elements of your project could be replicated or transferred to other places, groups of beneficiaries and context. This may involve for example aspects of the methodology, technology, processes, products, learnings etc.
The business model can be replicated in any region of the EU.
• The methodology
• Design and packaging concept are already developed, but new modifications or packaging items can be supplied locally.
• Product can be supplied directly to be filled in local assembly lines.
• We are sure that European small local producers feel the same difficulties we faced.

Please explain what kind of global challenges the project addresses by providing local solutions
The global challenges addressed by the project are:
• Small production cannot achieve scale for an internationalization strategy.
• Impact of climate change on crops, pastures and honey production.
• The global increase in the prices of raw materials, fuels and energy.
• Rising costs and reduced revenue due to inflation.
• Staying competitive.
• Attracting new customers.
Please attach at least 6 high resolution images (or other types of visual representations, if images are not possible) to your application.
If you would like to upload additional documentation, please upload or write below
- EN_Casa do Favo_Presentation_2022.pdf
By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed project has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the project and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary.
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted project, is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes