New European Bauhaus Prizes 2023

Project category

Identify the award category for which this project is being submitted
Regaining a sense of belonging

Email user
maja.piskur@postojna.si

Basic information
Project title
THE DUO PROJECT

Full Project Title
DOMESTIC AND ARTISTIC CRAFTS - REVITALIZATION OF THE BARBER HAIR SALON OZBIČ

Please provide a short, catchy description of your project to be used in communication towards the public.
The former barber and hairdressing salon Ozbič, is the most completely preserved artisan salons in Slovenia from the period between the two world wars. Carefully restored, with original equipment and details, selected contents and exceptional respect for the past, which has been written in it for almost a century. With its unusual and unique appearance, the house on the corner enlivens the old town center of Postojna and the cultural heritage of this craft in the local area and beyond.

What was the geographical scope of your project?
Local

Where was your project implemented?
Member State(s) and Western Balkans
Slovenia

If relevant, insert names of region(s)/municipality(ies) involved
{Empty}

Does your project address mainly urban or rural issues?
It addresses urban-rural linkages

Does your project refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to a physical transformation of the built environment (hard investment)

Has your project benefited from EU programmes and/or funds?
Yes

Which fund(s)?
Leader/clld program

Has your project won an EU prize with a monetary value awarded?
No

Is your project fully completed
Yes

Please indicate a date (mm/yy)
2021-06-30

On whose behalf are you submitting the application?
As an individual
Please provide the contact details for the project promoter (the individual or representative of the organisation authorised to represent the project).
- First name: MAJA
  Last name: PIŠKUR
  Gender: Male
  Nationality: Slovenia
  If relevant, please select your other nationality: Slovenia
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: LJUBLJANSKA CESTA 4
  Town: POSTOJNA
  Postal code: 6230
  Country: Slovenia
  Direct Tel: +386 5 728 07 70
  E-mail: maja.piskur@postojna.si
  Website: https://www.postojna.si/
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://www.facebook.com/postojna/?locale=sl_SI
  Social media handle and associated hashtag(s): #salonozbic
- URL: https://www.instagram.com/explore/tags/salonozbic/
  Social media handle and associated hashtag(s): #postojna
- URL: https://www.tiktok.com/discover/brivnica-ozbic
  Social media handle and associated hashtag(s): #postojna, #lukanebec
In case my project is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my project in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
NEB Newsletter

Description of the project
Please provide a summary of your project.
The Ozbič Barbershop is one of Slovenia's best preserved skilled tradesmen's shops from the period before World War II. The idea to preserve and revive it was a long time in the making. By taking into account the preserved equipment and furnishings in the barbershop and other rooms, it was possible to plan and
carry out the renovation of the house in a way that gave it a touch of heritage and also made it modern enough to conduct the barber's trade and host other events.
The renovated barbershop exterior features a recognisable facade design, which has remained largely unchanged for decades except for a few shades of colour. Typical door and windows have been preserved and the facade signage has been recreated – for the first time in the barbershop's history all the signage is now in Slovenian. The barbershop interior features most of the preserved equipment, which was brought into the barbershop gradually – some of it when the barbershop was opened in 1924, some of it later during a complete renovation in 1936 and the rest of it in the period leading up to the mid-1960s, when the first
automatic washing machines were added. The renovated barbershop furniture and equipment will in the future perform its basic function, and as a whole it will also present various development stages in the barbershop's history which depended on the general technological advancements.

Please indicate the main themes of your project with 5 key words.
Design

Please indicate the main themes of your project with key words
Cultural heritage

Please indicate the main themes of your project with key words
new business opportunities

Please indicate the main themes of your project with key words
community

Please indicate the main themes of your project with key words
traditional craft

Please give information about the key objectives of your project in terms of sustainability and how these have been met. Please highlight how the project can be exemplary in this context.
The revitalization of a degraded building in the city center aimed at sustainable renovation of both the interior and exterior of the building. Since the building is protected as a settlement heritage, the renovation took place in accordance with the guidelines of the Institute for Cultural Heritage, which means that natural and local materials were used for the renovation. With the help of the management plan and the implementation of green technologies (mainly heating and lighting of the premises), we aimed to achieve the highest possible energy efficiency of the facility.

With the project, we also contribute to the preservation of natural heritage, as the artisan or craftsman once used the raw materials and resources that were available in the local environment. The creativity of the masters of the past was connected with the natural environment where he lived, the resources were used expediently and prudently.

Please give information about the key objectives of your project in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the project can be exemplary in this context.
The revitalization of one of the oldest houses in the city of Postojna contains all aspects of modern heritage protection and goes beyond the protection of the more than 100-year-old building and the objects located in it. By taking into account the spatial integrity and values of the local cultural environment, the project connects the knowledge of basic disciplines (archaeology, architecture, ethnology, history, technical history, art history and urban history) to special knowledge and theoretical approaches in conservation, restoration and ethnology. During the project we created unique spaces: 1.) a barbershop where the old trade of barbering continues and 2. a social space with a permanent ethnological exhibition, which also received the prestigious Murko Prize, awarded by the Slovenian Ethnological Society. The biggest aesthetic aspect of the renovation of the building is precisely in preserving its authenticity from the time between the two world wars. With restoration and conservation works, we succeeded in completely restoring the Barbershop space, while with innovative design, we created an additional space that expresses/reflects memories, local identity, dialogue and creativity of the historical space

Please give information about the key objectives of your project in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the project can be exemplary in this context.
The project made it possible to revive and preserve the activities that support the successful business operation of the barbershop in the future, which enrich the business and tourist activities in the city center. Visitors to the salon are locals and tourists who are proud of their place and heritage. In the renovation of the house, we create unique conditions for a new company on the one hand; on the other hand, the project represents a good practice for all Slovenian municipalities, how access to knowledge about heritage for entrepreneurs can contribute to the development of new, innovative products and services with added value. The local population and visitors to the Municipality of Postojna can get to know the heritage of the century-old barbershop and have a direct experience of meeting the past in it, as the facility is open to the public and the ethnological exhibition viewing services are free for all visitors to the barbershop.

Please explain the way citizens benefiting from or affected by the project and civil society have been involved in the project and what has been the impact of this involvement on the project
The ideals, principles and values that are part of the local cultural heritage create a common source of memory, understanding and local identity. Investing in the protection of local heritage is inextricably linked to the regulation of the local living environment. By revitalizing both the exterior and the interior of the house, we not only extended the life of the old house, but also gave it new utility and preserved the old craft activity that has accompanied the local population for three generations. During the project, we established conditions for the creation of new jobs, developed products and services based on heritage. All this will bring added value to social life and the economy. In the new premises, the Museum of the Karst, Postojna is carrying out a developmental and didactic program of domestic and artistic crafts aimed at vulnerable groups, which is useful for the implementation of the museum's program even after the completion of the project. The workshops emphasize the environmental aspect, sustainable development and the fight against climate change. Vulnerable groups, especially children and young people, acquire new knowledge and skills as part of the workshops, forge new ties and thus more easily connect/identify with the local cultural heritage.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the project. Please highlight what the added value of their engagement was.
As part of the project, we encouraged the development (innovative) orientation of the actors. In the involvement of key local stakeholders in the project (LAG DRPSN, Municipality of Postojna; Zavod Znanje Postojna, public institution; RRA Zeleni kras, with the cooperation of the Institute for the Protection of Cultural Heritage), we upgraded traditional crafts or indigenous cultural heritage with modern knowledge of conservation in a developmental and innovative way. , museum professionals and business and marketing content.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your project. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was.
Architectural heritage buildings, due to their character and history (material and construction), offer many challenges in diagnosis and restoration, as they limit the application of modern legal regulations and construction standards. Recommendations are desired and necessary to ensure meaningful methods of analysis and thoughtful interventions appropriate to the cultural context. Therefore, as part of the project, a consortium of experts from the fields of restoration, conservation, ethnography, museum, architecture, interior design, tourism and entrepreneurship was formed. The result of this cooperation is a renovated building of cultural heritage, which today is considered a representative building both for professionals in the field of cultural preservation and for all local administrative units in Slovenia, because the house is not only renovated, but a new entrepreneurial activity lives successfully in it in coexistence with a new public space.

Please give information on the results, outcomes and impacts achieved by your project in relation to the category you apply for. This includes also benefits from the project for direct and indirect beneficiaries
• Joint plan for the development of traditional crafts and design plan for craft tourism.
• Renovated interior of the barbershop in accordance with conservation and restoration standards, which will be a point of use, meeting and socializing for locals and tourists.
• Brochure about the barber and hairdressing salon Ozbič - as a souvenir, ID card of the salon, for tourists and locals
• Business plan of operation of the barbershop.
• The marketing plan for the operation of the barbershop will ensure the successful operation and promotion of the salon, within the plan at least one promotional program will be implemented for the duration of the project.
• Established service/product based on the tradition of the barbershop.
• The didactic program of the Museum of Karst aimed at vulnerable groups in the field of domestic and artistic crafts

Please provide documents showing the results, outcomes and impacts of your project
PDF
PDF
- pdf-1-7735.pdf
Please highlight the innovative character of the project, when compared to mainstream actions in the field of the project
The multidimensional approach of reviving the spaces makes the project solutions and approaches sustainable and innovative. The renovated house is a location with strong emotional connotations by the local population that needed a new purpose and revival. We could only achieve this by establishing an innovative consortium, which created the conditions for the vertical pursuit of goals (municipality, local delivery partners and local entrepreneurs) and horizontally by the harmonization and participation of various (above-mentioned) institutions.

Please describe the methodology or approach used in your project.
The implementation of project was an encouragement for our municipality to create taylor-made solutions for abandoned /poorly used spaces. The project proposes a solution with a strong, dynamic and open revitalization process that involved multidisciplinary approaches and innovative methods. Experimenting these new form of cooperation and local engagement lead us to discover new approaches of space design and in developing new business ideas to encourage and motivate young entrepreneurs to start they own business, that appreciate and builds on the local cultural heritage

Please describe which elements of your project could be replicated or transferred to other places, groups of beneficiaries and context. This may involve for example aspects of the methodology, technology, processes, products, learnings etc.
The proposed solution can be transferred or replicated in different local context: the features and basic conditions are mainly those related to the typology of cities (size does not matter). For the transfer, the human resources in the city are not excessively burdening but there is the need of a revitalization of heritage spaces (in door or out-door) that other urban authorities should ensure in order to replicate the project in their local context. The project could be transferred also to different regions.
The other urban authorities should ensure multi-institutional horizontal cooperation on the local, regional and national level as well as vertical cooperation with the local stake holders and delivery partners.

Please explain what kind of global challenges the project addresses by providing local solutions
As a result of the project, we pursued both local, regional and national strategic policies of urban and rural development, as well as European ones. Above all, Specific objective 5.1 "Fostering the integrated and inclusive social, economic and environmental development, culture, natural heritage, sustainable tourism and security in urban areas" (Europe closer to citizens).
By pursuing global challenges, forming a development consortium and implementing local importance and history in the implementation of the project, we managed to create:

- Rehabilitation of open space in an urban area
- Local development of traditional crafts and a community-led design plan
- Stakeholders involved in the preparation and implementation of activities that support the development of new SMEs, business ideas and new jobs in our area.
Please attach at least 6 high resolution images (or other types of visual representations, if images are not possible) to your application.
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Yes

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Yes

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Yes

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Yes

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Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their projects, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted project, is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes