New European Bauhaus Prizes 2023

Initiative category

Identify the award category for which this initiative is being submitted
Regaining a sense of belonging

Email user
biuro@agenza.pl

Basic information
Initiative title
Scarves with a message

Full initiative Title
Original silk scarves with a message

Please provide a short, catchy description of your initiative to be used in communication towards the public.
Silk scarves printed ecologically according to an original design are a kind of art and a message for the community. The graphics show three themes:
1. Empathy
2. The power ofLove
3. The World is Yours
Through art, scarves are a message for humanity to remember about these values. When they become a commercial project, 10% of the sales will be donated to the Foundation supporting sustainable development activities.
Original silk scarves are a turn towards sustainable fashion and theLOHAS

What was the geographical scope of your intiative?
National

Where was your intiative implemented?
Member State(s) and Western Balkans
Poland

If relevant, insert names of region(s)/municipality(ies) involved
-

Does your initiative address mainly urban or rural issues?
It addresses urban-rural linkages

Does your initiative refer to a physical transformation of the built environment or other types of transformations (hard or soft investments)?
It refers to other types of transformations (soft investment)

Has your initiative benefited from EU programmes and/or funds?
No

Has your initiative won an EU prize with a monetary value awarded?
No

Does your initiative has a minimum level of maturity? The minimum level of maturity is exemplified by stakeholder/ initiative promoter commitment to implement the initiative in practice and a clear methodology /approach.
Yes

On whose behalf are you submitting the application?
As an individual
Please provide the contact details for the intiative promoter (the individual or representative of the organisation authorised to represent the intiative).
- First name: Agata
  Last name: Górska
  Gender: Female
  Nationality: Poland
  Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Strzykocin 19
  Town: Brojce
  Postal code: 72-3034
  Country: Poland
  Direct Tel: +48660700402
  E-mail: biuro@agenza.pl
  Website: https://agenza.pl
Social Media accounts (Facebook, Twitter, LinkedIn, Instagram, etc.)
- URL: https://instagram.com/agenza_design?igshid=YmMyMTA2M2Y=
  Social media handle and associated hashtag(s): sustainable fashion, sustainable development, empathy, power of love, the world is yours
In case my initiative is selected as a finalist of the NEB Prizes 2023, I agree to share the name (individual and/or organisation’s), email address, website and social media accounts indicated above with other NEB Prizes finalists. I also agree to publish the name (individual and/or organisation’s), website and social media accounts indicated above next to the public description of my initiative in the channels of the European Commission.
Yes

How did you hear about the New European Bauhaus Prizes?
Social Media

Description of the initiative
Please provide a summary of your initiative
Original silk scarves are art with a message for humanity. This is the direction of values that we should care for and cherish. The project is a call to empathy, the power of love and respect for the nature and the world around us. Through their message, scarves are supposed to stimulate thinking about a sustainable future. Silk scarves with original graphics mean aesthetics and quality of experience - for people, through design, positive emotions and cultural benefits. The sustainability of this design is primarily about a shift towards sustainable fashion.Silk is a durable, timeless, organic, natural and earth-friendly material. The graphics for the wraps were designed in 3 themes that are a message for humanity. The slogans are a call for changes towards sustainable development, care for values and our common planet.The projects are on the one hand minimalist, referring to brutalism, on the other hand they have an amazing message.The topics are:1. Empathy, 2. The Power of Love, 3. The world is Yours. the designs use colors referring to nature, common belonging and responsibility for the planet. The projects refer to the coaxing of empathy, the cultivation of values. There are different forms of love in them. Some colors are a reference to the ongoing war and a call to peace. Printing on fabrics is ecological. At the moment, silk themed scarves with a message is an art traveling around the world. Art with a message, calling for change by people towards sustainable development. When the project becomes commercial, 10% of the proceeds from the sale will additionally be donated to support a foundation supporting sustainable development activities. Scarves are a turn towards sustainable fashion and deepening the LOHAS trend. They are of very good quality and very original design. It's art with a message.

Please indicate the main themes of your initiative with 5 key words.
sustainable fashion

Please indicate the main themes of your initiative with key words
art with a message

Please indicate the main themes of your initiative with key words
aking care of values

Please indicate the main themes of your initiative with key words
taking care of the planet

Please indicate the main themes of your initiative with key words
taking care of sustainable development

Please give information about the key objectives of your initiative in terms of sustainability and how these have been/will be met. Please highlight how the initiative can be exemplary in this context.
Silk scarves designed with a message is an art to raise awareness and encourage change towards sustainable development. through art, we want to emphasize values that are worth cherishing. Wearing a themed scarf is supposed to be a part of a group that respects the planet and humanity. This message should be true. This reaching the consciousness of people through art. The very making of the wraps is in line with the sustainable design. Wearing a scarf with a message is an extension of the LOHAS philosophy, where we use high-quality materials with a timeless design and message.

Please give information about the key objectives of your initiative in terms of aesthetics and quality of experience for people (through design, positive emotions and cultural benefits) and how these have been met. Please highlight how the initiative can be exemplary in this context.
Scarves are made of very good quality silk. Thanks to this, they are durable and timeless. Timeless designs printed on scarves are an addition, but also a sign of thinking about values, about a common planet. This is the development of the LOHAS philosophy. So very good quality products, durable, organic and biodegradable.

Please give information about the key objectives of your initiative in terms of inclusion (ranging from accessibility and affordability for all to inclusive governing systems, design for all principles or new societal models) and how these have been met. Please highlight how the initiative can be exemplary in this context.
Bardzo przystępny stosunek ceny do jakości. Bardzo dobry jakościowo materiał, piękna grafika tematyczna, nawiązanie do wartości, natury, miłości i obsługi rozwoju oraz przekazu społecznego. CHusty wprowadzone i wykonane w bardzo jakościowy sposób, mają zakończoną procedurę komunikacyjną, poprawiają wartości, ale także mogą być kierunkami rozwoju dla innych marek. Gdzie przy nie liczy się tylko ładna grafika, ale też głębszy przekaz, wartość dla społeczeństwa. Jeśli chodzi o wykonanie, to zwrot ku jakości o produkt trwałym, dobrym i biodegradowalnym. Do wymiany na lata i pokolenia.

Please explain the way citizens benefiting from or affected by the initiative and civil society have been/will be involved in the initiative and what has been/will be the impact of this involvement on the initiative
Anyone who wears a themed scarf as an accessory will support the values and thus the recognition of the campaign. The projects presented on the scarves are empathy, the power of love and a reference to the fact that the world is ours, but our common and we have a major responsibility to take care of the planet. This is a turn towards sustainable development.

Please explain how different stakeholders at various levels (local, regional, national, European) were engaged in the design and implementation of the initiative.
So far, the wraps have been designed and made by us. We give them to our acquaintances, friends and family who, traveling around the world, take pictures with them, then add them on Social Media channels with # #empathy, #ThepowerofLove, #TheworldisYours, #sustainable fashion. In this way, we want to develop the LOHAS philosophy and convey a message towards values and sustainable development.

Please explain which disciplines and/ or knowledge fields were reflected in the design and implementation of your initiative. Please explain how representatives of these different fields interacted with each other, and what the added value of this process was
Designing and making scarves is based on many years of experience and education in the fields of: design, marketing and management. The very design of the graphics applied to the scarf is made with social responsibility, because it is timeless and with a message. It has an added value, because it is not the scarf itself, an accessory, but art with a message. Experience in marketing and observation of the changing world fill the void in marketing, which is communication. The project is not about selling products, but about expanding awareness towards the plateau, sustainable development and building interpersonal values.

Please highlight the innovative character of the initiative, when compared to mainstream actions in the field of the initiative
The use of design and marketing as a less commercial and more communicative function that allows for education, support of values, changes towards sustainable development.

Please describe which elements of your initiative could be replicated or transferred to other places, groups of beneficiaries and contexts. This may involve, for example, aspects of the methodology, technology, processes, products, learnings, etc.
change of thinking of designers from commercial to more pro-social. Change in production to more quality products. A change in marketing to building pro-social values and communication. Through the marketing message, thinking about the planet and sustainable development should be a new trend in management already in the first stages of product development. This project changes the 8p management model a bit, where one of the communication points should be the impact on humanity and on the planet.

Please describe the methodology or approach used in your initiative.
change of thinking of designers from commercial to more pro-social. Change in production to more quality products. A change in marketing to building pro-social values and communication. Through the marketing message, thinking about the planet and sustainable development should be a new trend in management already in the first stages of product development. This project changes the 8p management model a bit, where one of the communication points should be the impact on humanity and on the planet.

Please explain what kind of global challenges the initiative addresses by providing local solutions
The campaign to convey values through art would go around the world through ambassadors and influencers.

Please detail the scope of progress in the implementation of the initiative. This can include already demonstrated results/outputs related to the chosen Prizes category, and the already achieved benefits from the initiative for direct and indirect beneficiaries. This can also include a development plan of the initiative, with a particular attention to the steps envisaged in the year following the application, and including envisaged results and benefits from the initiative
In 2022, our acquaintances traveled around the world with scarves from the message, taking photos and posting them on Social Media, informing that this is a turn towards sustainable maoda, empathy, the power of love and belonging to platena and joint responsibility with her. Although scarves are not yet on sale, they are very popular. When they are released for sale, 10% of the proceeds will be donated to a foundation supporting sustainable development activities.

Please provide documents that demonstrate the maturity level of the initiative and commitment to implement the initiative in practice (e.g.: evaluation report, final or mid-term initiative report, certification, publications, building permit, grant agreement, letter of support, partnership agreement, etc.)
Web link
Web link
- https://agenza.pl/blog/moda-zrownowazona/
If relevant, please describe how your initiative contributes to developing new competences, especially in the context of the European competence framework on sustainability.
The new trend of communication through applied arts and design through values as well as communication and not sales marketing is common to Europe's new green deal and will inspire all areas.
Please attach at least 6 high resolution images or visual representations of your initiative to your application.
If you would like to upload additional documentation, please upload or write below.
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By submitting your application you confirm that you are the copyright owner of the images provided and that they can be used by the European Commission for the purposes of promoting the New European Bauhaus on all platforms (websites, print, social media and other).
Yes

By ticking this box, you declare that you are not in in one or more of the exclusion situations foreseen under Article 136 of the Financial Regulation.
Yes

By submitting this application, I declare that I am not related to the entities subject to EU restricted measures under Article 29 of the Treaty on the European Union (TEU) and subject to Article 215 of the Treaty on the Functioning of the EU (TFEU)1, and entities covered by Commission Guidelines No 2013/C 205/05), which are not eligible to participate in any capacity.
Yes

By ticking this box, you declare that all the information provided in this form is factually correct, that you assume sole liability in the event of a claim relating to the activities carried out in the framework of the contest, that the proposed initiative has not been proposed for the New European Bauhaus Prizes in any other category or strand and that it has not been subject to any type of investigation, which could lead to a financial correction because of irregularities or fraud.
Yes

By submitting your application, you guarantee that you are the author or have the rights to proceed with the application and to authorise the use of the initiative and that you have obtained any necessary consents, licenses or assignments from third parties and included copyright notices when necessary
Yes

By submitting your application, you understand that all the applications that meet the eligibility requirements will be shared for the purposes of the selection processes, and notably published on the secured platform prizes.new-european-bauhaus.eu and for the purposes of the promotion of these on the New European Bauhaus website and/or other European Commission communication channels. In this sense, the applications would be widely available. Applicants should ensure that they present their initiatives, initiative, in such a way that they could be shared without giving rise to intellectual property related concerns. If your submission is selected as one of the finalists, it will additionally be shared for the purpose of the public vote that will take place. The European Union is granted a licence to use and share your application with the general public and the official external experts for the purposes of the selection process, including the voting. The European Union has the right to use the images and visual materials and the description provided in the application for communication purposes related to the contest and beyond. Rights granted comprise the right to store, reproduce, display, publish and communicate or distribute copies in electronic or digital format, including, but not only, through the internet. Unless you have disclosed your name, the European Commission has no obligation to share your name when using or disseminating your contribution to the public. The European Union cannot be held responsible in case any submitted initiative, initiative is found to infringe third party’s rights. The European Union shall be neither responsible for the use that third parties may do of the applications or related content.
Yes

By submitting your application, you acknowledge that you read and understand that the ‘Guide to Applicants’ of the NEB Prizes 2023, available online in the website of the NEB Prizes 2023, is an integral part of this application form and that it must therefore be observed when completing and submitting your application.
Yes