MINIMONO is a collection of furniture and everyday objects for families that challenge imagination and creativity following the guiding principle of circularity for a regenerative future.
National
Germany
Berlin
Mainly urban
It refers to other types of transformations (soft investment)
No
No
Yes
2021-09-01
As an individual in partnership with other persons
First name: Julieta Last name: Benito Sanz Gender: Prefer not to say Nationality: Spain Address (country of permanent residence for individuals or address of the organisation)<br/>Street and number: Senefelderstr 1 Town: Berlin Postal code: 10437 Country: Germany Direct Tel:+49 179 8521536 E-mail:hello@theminimonoproject.com Website:https://www.theminimonoproject.com/
MiNiMONO is a collection of long lasting multifunctional flat pack furniture and everyday objects made from Recycled-HDPE.
The pieces have different purposes depending on the user: a stool can also be a plant stand, or a side table and therefore adapt to different spaces and age groups. It is furniture for kids that adults find so great that they want to keep using!
All pieces are resistant and durable, mono-material and very easy to assemble, they are suitable for indoors and outdoors and can be cleaned with almost anything. 100% RECYCLED 100% RECYCLABLE
They are meant to last a lifetime but can also be recycled or sent back to us for re-purposing.
We are Julieta and Dirk, a multicultural couple based in Berlin trying to create a better future for – and with - our two children. We are a family business with limitations, but with an honest and genuine desire to do well, stay accountable and constantly improve.
circular design
recycled material
waste neutral production
smart distribution
practical use
Circular design: The MiNiMONO Project has been entirely conceived attending the principles of circular design, since we firmly believe that circular economy is the only possible form of long-term development and wellness.
Sustainable material: Durability is for us key to sustainability, so our products are made from recycled HDPE plastic sourced from industrial waste. HDPE is one of the easiest plastics to recycle and can be reused at least 8 times without losing any quality.
Conscious production: The pieces are CNC milled optimizing the sheets to the maximum, to implement our circular design concepts the off-cuts go back into recycling to create new sheets or other MiNiMONO products. From each sheet we use we have a maximum of 10% in off-cuts left, on some designs we get only 18gr per Kilo.
Optimized distribution: MINIMONO furniture is flat pack to minimize the carbon footprint of transport and shipment. Our packaging is designed to avoid as much waste as possible: all informations and assembling instructions are printed in the box to avoid creating packaging waste, plus it can easily be reused. We use worldwide climate neutral shipping with our partner DHL.
Circular product life-cycle: All products have an “end-of-life” guarantee: we offer to re-buy the pieces from our customers to retain ownership of the material and take responsibility for keeping it in use by making new sheets or turning it into new MiNiMONO products.
We truly believe in circular economy and for us it didn't make any sense to start a business in 2021 that wasn't based on the principles of circular design. We want to be the proof of concept that it is possible to have a successful business that is also sustainable.
We would love to contribute to normalizing the use of recycled plastic by creating a new value and inspire other businesses to help extend the demand of systems and better solutions for re-purposing raw materials in general.
We design furniture and everyday objects for families knowing that each family is unique. Our designs challenge the imagination and creativity of the user and so everybody can find a new way to use them.
The MiNiMONOS are:
- fun for children and attractive for adults
- versatile and polyvalent
- suitable for indoors and outdoors
- durable and sturdy
- easy to clean
- flat pack and fast to assemble and dismantle
- unique! Each one is different and the colors come in batches
- inclusive for all body types, ages and sizes
- gender neutral in colors and forms
Each of our designs is easy to assemble by using just some strong hands or a mallet. They adapt to all sorts of places in the home,
both indoors and outdoors, bathrooms, kitchens... All items are easy to clean and water-resistant. They are gender neutral and inclusive for all body types, ages and sizes.
We design with both functionality and aesthetics in mind because we believe that everyday objects have the power to get people engaged with the circular economy.
We think design has its roots in the needs of the society, and therefore should be able to react to social questions, needs and worries. We try to create a positive impact by: cooperating with like minded businesses on a local level, creating inclusive and gender neutral designs that are easy to assemble, making multifunctional furniture and optimizing the price.
We only sell through our own onlineshop to avoid intermediates and try to keep our products as affordable as possible.
It is our goal to inspire new generations to be responsible consumers, and we believe that offering them transparent and sustainable products like ours since childhood will contribute for them to develop consciousness about circular thinking and will help them make better choices to move towards a better collective future.
The MiNiMONO Project was crowd funded during Autumn of 2021, which gave us the opportunity to be able to tell our story, evaluate the general interest in our products and create a customer base. More importantly gave us the possibility to gain early feedback and inquiries coming directly from potential customers that have been precious benefits for the final development of the project. Having a dialogue between us as designers and our customers from the beginning of the project created not only a foundation of trust and transparency, but also collaborations, suggestions and a valuable word of mouth advertising that helped us enlarge our circle.
It is one of our core values to maintain honest, meaningful and caring relationships with our providers and collaborators as well as our costumers. From the beginning we have tried to partner up with like minded businesses to create meaningful collaborations that generate an exponential impact.
We worked with Better Future Factory in the Netherlands, they helped us with the early stages of the project searching for the best recycled material for us and helped us optimize our designs.
The designer Anibal Hernández and the workers of our local cardboard factory Klöde Kartonage helped us find the right material, and form for our packaging. Always considering the overall environmental impact of it.
A recycling and sheet maker in the south west of Germany provides us with the sheets and tries to adapt to our color wishes.
We collaborated with Boomplastic in Poland to create the first objects (combs and carabiners) from MiNiMONO HDPE waste.
And now our friends from Merijaan help us with the re-use of our production waste letting us use their shredder and their Precious-Plastic injection machine. Together we try to find new projects and designs to re-use the leftovers of our manufacture process.
We still produce our furniture in a local co-working hardtech innovation hub and makerspace Motionlab in Berlin.
Julieta Benito Sanz is an architect and has mainly worked in interior ad refurbishments, Dirk Lachmann studied law but most of his career has been in the art world. In 2010 he started a woodworking project with the Spanish artist Ion Arregui.
We had to learn new techniques and processes for this project like 3D modeling, CNC routing with the support of the Motionlab community. We also had no previous experience with recycled plastic, which we gained thanks to the collaboration with the team of experts of Better Future Factory, the online open source community of Precious Plastic and the Merijaan team.
The MiNiMONO project was successfully crowdfunded in November 2021, we we backed by 147 supporters and pre-sold 116 furniture pieces. Since then our online shop is open and we have both new and repeat customers.
We have been invited to present our project in the Milan Design Week 2022 and the Dutch Design Week in Eindhoven. We have given workshops at the Adidas Green Lab and talks to inspired new designers at the “Fachhochschule Potsdam” and the “ESNE (Escuela universitaria de diseño, innovación y tecnología ) Madrid”.
Since we started this project in October 2021 we have produced furniture with a total weight of 1.822kg of recycled plastic which is the equivalent to 35.725 detergent containers.
MiNiMONO gives flat pack furniture a new value that differentiates itself in terms of quality and sustainability from the actual common practices.
Our furniture is not only efficient in storage space and economizes impact and transport costs but it is also manufactured, packed and delivered almost waste neutrally and the pieces are easily assembled without any screws or additional parts, which we consider an unique and innovative approach.
Even though you can assemble any MiNiMONO piece in less than 5 minutes without any tools, the furniture is sturdy and qualitative, can be unmounted and mounted again and be in use for many years which is normally not the case or even the goal of the mainstream flat pack furniture companies.
The MiNiMONO Project has been entirely conceived attending the principles of circular design. We have given form to the project aiming to come up with solutions that unify design, manufacturing, logistics and use in the most sustainable way possible.
Our designs can be reproduced anywhere in the world just using a CNC router, the manual works after are small and the off-cuts minimal. Once packed the flat pack pieces take very little storage space.
It is our goal to be able to produce our furniture in small workshops in different places of the world using recycled sheets from local waste.
Plastic waste is a global problem, and every design that avoids the use of new plastic and recycles existing plastic into new long lasting products is helping to create a solution even on the smallest scale.
We consider that accounting the production and manufacturing process, logistics and products life-cycle as part of the design is essential and exemplary to create sustainable products, plus it adds another level of value to the final result.